John Entenza [Editor]: ARTS AND ARCHITECTURE. Los Angeles: John D. Entenza, Volume 72, No. 3, March 1955. Slim folio. Saddle-stitched printed wrappers. 42 pp. Illustrated articles and advertisments. Subscriber mailing label to rear panel. Wrappers soiled and worn. Textblock thumbed. Cover by John Follis. A good or better copy.
9.75 x 12.75 vintage magazine with 42 pages of editorial content and advertisements from leading purveyors of West Coast mid-century modernism, circa 1955. Staff photography by Julius Shulman. In terms of decor, there is none of that Chippendale jive here-- every residential interior is decked out in full midcentury glory.
Editorial Associates for Arts and Architecture included Charles Eames and Benjamin Baldwin. Julius Shulman was the staff photographer. The Editorial Advisory Board included William Wilson Wurster, Richard Neutra, Eero Saarinen, Sumner Spaulding, Gregory Ain, Ray Eames, Garrett Eckbo, Herbert Matter and others luminaries of the midcentury modern movement.
In 1938, John Entenza joined California Arts and Architecture magazine as editor. By 1943, Entenza and his art director Alvin Lustig had completely overhauled the magazine and renamed it Arts and Architecture. Arts and Architecture championed all that was new in the arts, with special emphasis on emerging modernist architecture in Southern California.
One of the pivotal figures in the growth of modernism in California, Entenza's most lasting contribution was his sponsorship of the Case Study Houses project, which featured the works of architects Thornton Abell, Conrad Buff, Calvin Straub, Donald Hensman, Charles Eames, Eero Saarinen, J. R. Davidson, A. Quincy Jones, frederick Emmons, Don Knorr, Edward killinsworth, Jules Brady, Waugh Smith, pierre Koenig, Kemper Nomland, Kemper Nomland Jr., Richard neutra, Ralph Rapson, Raphale Soriano, Whitney Smith, Sumner Sapulding, John Rex, Rodney Walker, William Wilson Wurster, Theordore Bernardi and Craig Ellwood. Arts and Architecture also ran articles and interviews on artists and designers such as Jackson Pollock, Robert Motherwell, George Nakashima, George Nelson and many other ground-breakers.