ARTS AND ARCHITECTURE, August 1965. The Fresno [Fulton] Mall by Victor Gruen Associates.

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August 1965

David Travers [Editor]

David Travers [Editor]: ARTS AND ARCHITECTURE. Los Angeles: Arts and Architecture, Volume 82, number 8, August 1965. Slim quarto. Stapled printed wrappers.  38 pp. Illustrated articles and period advertisements. Mailing label to rear panel. Wrappers lightly worn with a creased lower corner throughout the text block, but a very good copy.

9.75 x 12.75 vintage magazine with 38 pages of editorial content and advertisements from leading purveyors of West Coast mid-century modernism, circa 1965.  In terms of decor, there is none of that Chippendale jive here-- every residential interior is decked out in full midcentury glory.

Layout credited to John Follis and John Gilchrest.

  • In Search Of Theory V: Jesse Dukeminier, Jr.
  • Brenner, Danforth, Rockwell, Architects
  • M. Paul Friedberg & Associates, Landscape Architects
  • West Coast Architects V John Lautner: Esther McCoy
  • AIA Convention Report: Elaine K. Sewell Jones. Jones, a publicist for Herman Miller and renowned advocate of Californian Design who was also married to Architect A. Quincy Jones. During her lengthy career, Jones handled public relations for T&O, the short-lived Textiles & Objects Shop in New York City.
  • Fresno [Fulton] Mall: Victor Gruen Associates. Read it and weep. “I am convinced that the new opportunities and potentials created by improved environment will result in new prosperity and new vitality for the core of Fresno and thus for the whole city.”
  • Sculptured Garden: Herbert Bayer
  • Ralph Stackpole: Peter Yates
  • Methodology And Molten Glass: Anna & Giorgio Bacchi
  • Theatre
  • Art
  • Music
  • Books
  • Notes in Passing
  • Advertisements include a two-page color Knoll Associates ad, Les Hunter Designs, George Nelson lanterns for Howard Miller, etc.

The Editorial Advisory Board included William Wilson Wurster, Richard Neutra, Isamu Noguchi, eero Saarinen, Gardner Dailey, Sumner Spaulding, Mario Corbett, Esther McCoy, John Funk, Gregory Ain, George Nelson, Gyorgy Kepes, marcel Breuer, Raphael Soriano, Ray Eames, Garret Eckbo, Edgar Kaufman, Jr. and others luminaries of the mid-century modern movement.

In 1938, John Entenza joined California Arts and Architecture magazine as editor. By 1943, Entenza and his art director Alvin Lustig had completely overhauled the magazine and renamed it Arts and Architecture. Arts and Architecture championed all that was new in the arts, with special emphasis on emerging modernist architecture in Southern California.

One of the pivotal figures in the growth of modernism in California, Entenza's most lasting contribution was his sponsorship of the Case Study Houses project, which featured the works of architects Thornton Abell, Conrad Buff, Calvin Straub, Donald Hensman, Charles Eames, Eero Saarinen, J. R. Davidson, A. Quincy Jones, Frederick Emmons, Don Knorr, Edward Killinsworth, Jules Brady, Waugh Smith, Pierre Koenig, Kemper Nomland,   Kemper Nomland Jr., Richard Neutra, Ralph Rapson, Raphael Soriano, Whitney Smith, Sumner Spaulding, John Rex, Rodney Walker, William Wilson Wurster, Theodore Bernardi and Craig Ellwood. Arts and Architecture also ran articles and interviews on artists and designers such as Jackson Pollock, Robert Motherwell, George Nakashima, George Nelson and many other groundbreakers.