ARTS AND ARCHITECTURE, July 1956. Sculptural Forms In Precast Concrete: Malcolm Leland; Eichler X-100 By Jones & Emmons.

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July 1956

John Entenza [Editor]

John Entenza [Editor]: ARTS AND ARCHITECTURE. Los Angeles: John D. Entenza, Volume 73, No. 7, July 1956. Slim folio. Saddle-stitched printed wrappers. 40 pp. Illustrated articles and advertisments. Subscriber mailing label to rear panel. Cover by John Follis. Wrappers lightly soiled, worn and creased, with a well-thumbed textblock so a nearly very good copy.

9.75 x 12.75 vintage magazine with 40 pages of editorial content and advertisements from leading purveyors of West Coast mid-century modernism, circa 1956.  Staff photography by Julius Shulman. In terms of decor, there is none of that Chippendale jive here-- every residential interior is decked out in full midcentury glory.

Layout by Frederick A. Usher, Jr. and John Follis.

  • Police Facility Building: Welton Becket
  • Office Building: Skidmore, Owings & Merrill
  • Bazil House: Sergio W. Bernardes
  • Hillside House: Robert B. Marquis
  • House: James Durden
  • House: Burdette Keeland, Jr.
  • Experimental House: Eichler Homes By A. Quincy Jones & Frederick E. Emmons. The legendary X-100 prototype Eichler Home in San Mateo by Frederick Emmons and A. Quincy Jones is profiled on two pages with 6 black and white model photos. From the Eichler network:  “… As Joe Eichler was initiating his fledgling real estate development in the Highlands, the X-100 served as his promotional attraction to reel in crowds for his company’s open houses. It was also a vehicle for showcasing new technology (such as steel construction, indoor gardens, and other custom elements) that was unique or unusual to the homebuilding industry.  ...the X-100 opened its doors to a reported 150,000 curious visitors in late 1956, giving Eichler a surge of sales and renewed attention. National magazines, including Sunset, Living for Young Homemakers, and Arts & Architecture, joined in with coverage and pictorials. “
  • Desert House: Chris Choate
  • Problems Of Art Criticism: Jules Langsner (Conclusion)
  • Sculptural Forms In Precast Concrete: Malcolm Leland
  • Books
  • Music
  • Art
  • Notes In Passing
  • J. O. B.
  • Currently Available Product Literature And Information
  • Ads for Tony Hill, etc.
  • And more.

Editorial Associates for Arts and Architecture included Herbert Matter and Charles Eames. Julius Shulman was the staff photographer.  The Editorial Advisory Board included William Wilson Wurster, Richard Neutra, Isamu Noguchi, Eero Saarinen, Gardner Dailey, Sumner Spaulding, Mario Corbett, Esther McCoy, John Funk, Gregory Ain, George Nelson, Gyorgy Kepes, Marcel Breuer, Raphael Soriano, Ray Eames, Garret Eckbo, Edgar Kaufman, Jr. and others luminaries of the mid-century modern movement.

In 1938, John Entenza joined California Arts and Architecture magazine as editor. by 1943, Entenza and his art director Alvin Lustig had completely overhauled the magazine and renamed it Arts and Architecture. Arts and Architecture championed all that was new in the arts, with special emphasis on emerging modernist architecture in Southern California.

One of the pivotal figures in the growth of modernism in California, Entenza's most lasting contribution was his sponsorship of the Case Study Houses project, which featured the works of architects Thornton Abell, Conrad Buff, Calvin Straub, Donald Hensman, Charles Eames, Eero Saarinen, J. R. Davidson, A. Quincy Jones, Frederick Emmons, Don Knorr, Edward Killingsworth, Jules Brady, Waugh Smith, Pierre Koenig, Kemper Nomland,   Kemper Nomland Jr., Richard Neutra, Ralph Rapson, Raphael Soriano, Whitney Smith, Sumner Spaulding, John Rex, Rodney Walker, William Wilson Wurster, Theodore Bernardi and Craig Ellwood. Arts and Architecture also ran articles and interviews on artists and designers such as Jackson Pollock, Robert Motherwell, George Nakashima, George Nelson and many other groundbreakers.