ARTS AND ARCHITECTURE, May 1950. Project For A House by Alvin Lustig, A Portfolio of Contemporary Furniture.

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ARTS AND ARCHITECTURE
May 1950

John Entenza [Editor]

John Entenza [Editor]: ARTS AND ARCHITECTURE. Los Angeles: John D. Entenza, Volume 67, number 5, May 1950. Slim quarto. Stapled printed wrappers. 50 pp. Illustrated text and articles. Cover by John Follis. Wrappers worn and soiled. Textblock well thumbed. Mailing label and postage due notice to rear panel. A nearly very good copy.

9.75 x 12.75 vintage magazine with 50 pages of editorial content and advertisements from leading purveyors of West Coast mid-century modernism, circa 1950.  Staff photography by Julius Shulman. In terms of decor, there is none of that Chippendale jive here-- every residential interior is decked out in full midcentury glory.

  • Variation Number Seven: Full Moon, Richard Lippold
  • Project For A House by Alvin Lustig
  • Proposed House In Australia by Harry Seidler
  • Small House by H. Douglas byles And Eugene Weston III
  • A Portfolio of Contemporary Furniture: Ray Komai, Franco Albini, Paul McCobb, Edward Wormley, Eva Ziesel, Harvey Probber, George Nelson, Isamu Noguchi, George Nakashima, etc.
  • Full-page ads for the Herman Miller Furniture Company and Ray Komai's JG molded plywood chair
  • Cinema
  • Music
  • Notes In Passing
  • New Product Literature And Information
  • Index Of Advertisers
  • and more.

Editorial Associates for Arts and Architecture included Herbert Matter and Charles Eames. Julius Shulman was the staff photographer.  The Editorial Advisory Board included William Wilson Wurster,Richard neutra, Isamu Noguchi, eero Saarinen, Gardner Dailey, Sumner Spaulding, Mario Corbett, Esther McCoy, John Funk, Gregory Ain, George Nelson, Gyorgy Kepes, marcel Breuer, Raphael Soriano, Ray Eames, Garret Eckbo, Edgar Kaufman, Jr. and others luminaries of the mid-century modern movement.

In 1938, John Entenza joined California Arts and Architecture magazine as editor. by 1943, Entenza and his art director Alvin Lustig had completely overhauled the magazine and renamed it Arts and Architecture. Arts and Architecture championed all that was new in the arts, with special emphasis on emerging modernist architecture in Southern California.

One of the pivotal figures in the growth of modernism in California, Entenza's most lasting contribution was his sponsorship of the Case Study Houses project, which featured the works of architects Thornton Abell, Conrad Buff, Calvin Straub, Donald Hensman, Charles Eames, Eero Saarinen, J. R. Davidson, A. Quincy Jones, Frederick Emmons, Don Knorr, Edward Killinsworth, Jules Brady, Waugh Smith, Pierre Koenig, Kemper Nomland,   Kemper Nomland Jr., Richard Neutra, Ralph Rapson, Raphael Soriano, Whitney Smith, Sumner Spaulding, John Rex, Rodney Walker, William Wilson Wurster, Theodore Bernardi and Craig Ellwood. Arts and Architecture also ran articles and interviews on artists and designers such as Jackson Pollock, Robert Motherwell, George Nakashima, George Nelson and many other groundbreakers.

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