INTERIORS + INDUSTRIAL DESIGN, February – July 1949. New York: Whitney Publications, Volume 108, nos. 7 – 12, edited by Francis de N. Schroeder.

INTERIORS + INDUSTRIAL DESIGN
Volume 108, nos. 7 - 12, February - July 1949

Francis de N. Schroeder [Editor]

Francis de N. Schroeder [Editor]: INTERIORS + INDUSTRIAL DESIGN. New York: Whitney Publications,  Volume 108, nos. 7 - 12, February - July 1949.  Original editions bound in orange fabricoid with black stamped spine. A non-circulating Museum reference library edition with expected institutional stamps and some pencil decimal notations throughout. All covers and advertisments present. Covers by Muriel Batherman, György and Juliet Kepes, Warren Nardin, Ann Sayre Wiseman, Harry Schulke and Irving Harper.

Easily the MVP of the George Nelson Associates design team, Irving Harper was responsible for many of the iconic images atrributed to Nelson over the years, including the Herman Miller logo, the Marshmallow Sofa, the Sunburst clock, the list goes on. Here is one of our favorite "Interiors" covers -- one piece that Harper was fully credited with creating.

[6] 9 x 12 magazines with 1,094 total pages of color and black and white examples of the best modern American interior and industrial design, circa 1948 -- offering a magnificent snapshot of the blossoming modern movement after World War II. A very desirable, vintage publication in terms of form and content: high quality printing and clean, functional design and typography and excellent photographic reproduction make this a spectacular addition to a midcentury design collection. Highly recommended.

Contents include:

• Winners Of Interiors' First Annual Advertising Awards: Includes A Canndid Photograph Of Judes Marcel Breuer, Paul Rand, Alexey Brodovitch and Aesop Glim, With Edgar Kaufmann In Absentia. Illustrated Winners Include Arnold Roston, Alvin Lustig, George Nelson, Ray Komai, Saul Steinberg, Herbert Matter, Paul McCobb, Thomas Yee, etc.
• Magazines From Abroad: Domus, Werk, Bonytt, Form, L'Ossature, The Ambassador, The Architectural Review, L'architecture D' Aujord'hui, R. I. B. A. Journal, Graphis, Form, The Architectural Review, Werk, The Ambassador, Future, Architectural Digest, etc.
• Tranportation Exhibit At The Fair In Milan Shows The Strength And Weakness Of Contemporary Italian Design. Railroad Car And Shelter Designed By Renzo Zavanella.
• Inside Job Ingenuity For Better Living: Frank Yerby Residence Remodelled By Jedd Stowe Reisner And Max Otto Urbahn.
• Foreign To The Natives: Franco Buzzi And Pietro Porcinai Work In Milan.
• Scents In The West: Sumner Spaulding And John Rex Design For Lucien Lelong.
• ANATOMY FOR INTERIOR DESIGNERS: Second Series: Francis De N. Schroeder, Nino Repetto [Illustrator]
• Letters From George Nelson, Peter Blake
• The Importance Of Being Indolent: Francis De N. Schroeder
• Cinema In Rome Designed By Goffredo Lizzani
• Cinema In New York Designed By Warner-Leeds
• Cinema In The Suburbs Designed By Lippincott & Margulies
• Paladino And The 18th-Century: Francis De N. Schroeder
• Aland Dick’s, A Restarant Designed By Nemeny & Geller
• The Purple Tree, A Lounge Designed By Lippincott & Margulies
• Isamu Noguchi On The Expanding Potential Of Sculpture: 6-Page Illustrated Essay.
• The Dining Room —1: Francis De N. Schroeder
• Carson Pirie Scott’s Designer-Designed Windows: Window Displays By Eero Saarinen, Florence Knoll, Herbert Matter; George Nelson; Edward Wormley; Charles Eames
• For Your Information: William Lescaze Designs Prefabricated Homes For Reliance Homes, Inc.;  Pratt Insitute; Piranesi; Corning Glass Works; Low-Cost Furniture Competition Picture From Brenner, Speyer And Prestini; Walter Gropius At Harvard; Frank Lloyd Wright For Patton Price; House In The Garden At Moma By Marcel Breuer; Marion Walton; Barbara Hepworth; Mary Callery; R. Buckminster Fuller's Autonomous Dwelling Unit Within A Geodesic Structure;  Pueblo Gardens In Tucson; Hospital Room Designed By Marcus and Nocka; Lobmeyr Glass; Hal Zamboni At The A-D Gallery; Ideal Home Exhibition;  Chairs From Denmark By Finn Juhl, Hans Wegner, From Norway By Alf Sture, Raestad and Rolling; California Craftsmen; An Approach To Design Exhibition At Chouinard;  Harold Darr; Modern Home Tour In New Canaan; John Weese and Henry Dreyfuss; Floyd Magnuson; Clara Nordfors;  etc.
• Let’s Beat The Rug: Francis De N. Schroeder
• Under The Sheltering Palms: Remodeled House By Harold M. Schwartz
• Hello Mr. Chippendale!: Francis De N. Schroeder
• Design For A Vactaion House: Oscar Niemeyer, 10 Pages With A Fold-Out
• Mr. Roark Goes To Hollywood: George Nelson
• Argentine Airlines Offices By Reisner & Urbahn
• Here Let Us Dine —2: Francis De N. Schroeder
• Retail Story: Watson & Boaler’s Gallery 17
• Fabrics ’49: Dan Cooper, Alexander Girard, Ruth Adler, Donalda Fazakas, Ben Rose, L. Anton Maix,  etc.
• In The Showrooms: 50 Pieces In Five Years: Charak's Unhurried Modern. Furniture By Tommi Parzinger; The New Furniture By Isamu Noguchi, George Nelson For Herman Miller, Allan Gould, Clifford Pascoe, Rugs, Rugs and Rugs.
• Papers '49 Wallpaper Designs From Albert Van Luit, Laverne, Remien & Kuhnert, Ricahrd Thibaut, Inez Croom, Ben Rose, Sigfrid K. Lonegren, Dan Cooper, James Davis, Ben Piazza, Bassett & Vollum, Robert Bushnell, John Morrow, James Seeman, Louis Petti, etc.
• Letters to the Editor concerning George Nelsons' beatdown of the Fountainhead "Mr. Roark Gets to Hollywood" by Alvin Lustig, Craig Ellwood, Paul Laszlo, Frank Lloyd Wright, Peter Blake, T. H. Robsjohn-Gibbings, Walter Dorwin Teague, William Wilson Wurster, Antonin Raymond, and others.  Antonin Raymond penned the best lines of all: "Money and beauty hardly ever travel together. Why should Hollywood be an exception in a materialistic civilization, in which the salesman is the arbiter of beauty?" Atlas shrugged, indeed.
• Profiles Of Cover Artists Muriel Batherman, Gyorgy And Juliet Kepes And Warren Nardin.
• Magazines From Abroad:
• The Scenes Of Our Childhood: Francis De N. Schroeder
• Three By One:  George Nelson Designs Herman Miller Furniture Showrooms In Grand Rapids And Chicago [With Ernest Farmer]. 12 Pages In Color And Black And White.
• Designed For Designers: L. Des-Porch And Paul Grunberg Design For Isabel Scott.
• A Master Penman Draws A Fine Line Of Fabrics: Harold Schwatz.
• Makers Of Tradition 3: The Sons Of Adam: Francis De N. Schroeder.
• Washington Never Slept Here: Massachusetts Residence By Hugh Stubbins
• Down To The Sea In Tips: Richard Koppe's Murals For The Well Of The Sea Restaurant [At The College Inn Of The Hotel Sherman, Chicago] Including A Full-Color Fold-Out. Magnificent Work From The Insitute Of Design!
• ANATOMY FOR INTERIOR DESIGNERS: Here Let Us Dine -- Part III: Francis De N. Schroeder,  Nino Repetto [Illustrator]
• Felt But Not Seen: Florence Knoll And Her Planning Unit Design For Hewitt-Robins.
• Merchandise Cues: Salterini; Lighting From Gotham, Lightolier, Ben Seibel’s New Line For Jenfred Ware, Franziska Hosken, Hansen, Knoll, Thonet, De Long-Lenski & De Long, Paul Lobel, Saarinen-Swanson Andirons, George Koch Sons; Molla, Inc.; Lee Woodward Sons; John B. Salterini Co.; Pacific Iron Products; Lightfoot Studio; Ficks Reed Co.; Richard Sandfort, Inc.; Vinicio Paladini For Modernline; Bruno Mathsson; Heifetz; Lott-Neagle Design Associates; Schmidz-Horning Co.; Henry Moore; Heritage-Henredon; Maurice Martine; Limpus Childrens' Furniture' Swedish Modern; Eve Peri; Gene Mcdonald; Fabrics By Rudofsky, Sorenson, Wormley, Dali and Nelson; etc.
• Scandinavia In New York: Bonniers Designed By Charles Warner and Harold Leeds. 10 Pages In Color and B/W.
• Scandinavia In New York: Bonniers Designed By Charles Warner and Harold Leeds. 10 Pages In Color and B/W.
• Four Shops In Milan: Valigeria Franzi Designed By Carlo De Carli; Frassi By Marco Zanuso; Vezzani By Asnago and Vender; and The Cantoni Bookshop By Banfi, Belgiojoso, Peressutti and Rogers. 10 Pages In B/W.
• Park Avenue Penthouse: Felix Augenfeld Designs For A 'Sucessful Bachelor."
• Pilot Printing Plant: Doris D. and Leslie Tillett's Office. Includes Color Portfolio Of Their Silkscreen Wallpaper Designs -- Gorgeous!
• Makers Of Tradition 4: andre Charles Boulle, Marquis De Marqueterie: Francis De N. Schroeder.
• Retail Story: Today's House On 34th Street.
• ANATOMY FOR INTERIOR DESIGNERS: The Room We Live In:: Francis De N. Schroeder,  Nino Repetto [Illustrator]
• Profiles Of Cover Artists Ann Sayre Wiseman, Harry Schulke, and Irving Harper.
• Modern Furniture. An Attempt To Explore Its Nature, Its Sources, and Its Probable Future: George Nelson. Work By Gilbert Rohde, Eero Saarinen, Alvara Aalto, Mies Van Der Rohe, Bruno Mathsson, Marcel Breuer, Edward Wormley, George Nelson, Gino Levi-Montalcini, Charles Eames, Albertini, Becker & Bursi, Morris Sanders, Alfred Steuer, Clive Latimer, Hans Bellman, Alvin Lustig, Aabel Sorenson, Maria Bergson, George Nakashima, Alden B. Dow, Alf Sture, Edward D. Stone, andre Dupre, Van Keppel-Green, Hardoy, Bonet, Kurcham, Franco Albini, Carlo Mollino, Florence Knoll, Le Corbusier, Fontano-Radici, Tapiovaara, Elias Svedberg, Finn Juhl, William Armbruster, Cristiani and Fratino, Isamu Noguchi, Nelson-Wright, Frank Lloyd Wright, etc. Three Years After Publication, This Article Was Expanded Into CHAIRS [Interiors Library Volume Two], George Nelson,  New York: Whitney, 1952.
• Advertisements for Herman Miller, Drexel, Scalamandre, Widdicomb design by T. H. Robsjohn-Gibbings, Laverne,  Knoll Associates, Dunbar, Heifitz, Harvey Probber, Thibaut, Pascoe Associates, Lehigh, Ben Rose, Herman Miller, Knoll Associates, Laverne,  Heifitz,  Herman Miller, Laverne, L. Anton Maix, Lightolier, Knoll Associates By Herbert Matter, Jens Risom, Heifitz, Baldwin Kingrey, Herman Miller, Functional Furniture Manufacturers by Allan Gould, Widdicomb design by T. H. Robsjohn-Gibbings, Laverne, General Lighting [George Nelson], Thibaut, Pascoe, Dunbar, Harvey Probber, Thonet, Heifitz, Herman Miller, Laverne, Harvey Probber, Thibaut, Pascoe, Knoll Associates [Pierre Jeanneret] by Herbert Matter, Dunbar, Lightolier, Jens Risom, Heifitz, Gotham Lighting [Ray Komai], Herman Miller, T. H. Robsjohn-Gibbings for Widdicomb, Dunbar, Laverne, Lightolier, Pascoe, Howard Miller Clock Co., Ben Rose, Heifitz,   Harvey Probber, Kurt Versen, Thonet, etc.
• And much more.

George Nelson famously served as Editorial contributor to Interiors, where he used the magazine as his bully pulpit for bringing modernism to middle-class America. Interiors was a hard-core interior design publication, as shown by their publishing credo: "Published for the Interior Designers Group which includes: interior designers, architects who do interior work, industrial designers who specialize in interior furnishings, the interior decorating departments of retail stores, and all concerned with the creation and production of interiors-- both residential and commercial."

Interiors during its peak in the 1950s was the most beautfully designed and printed American Interiors magazine I have seen. An amazing vintage mid-century resource, not to be missed. Excellent vintage resource for wallpaper, rugs and floorware, funiture, lighting, decorative objects, etc.