PM / A-D: July 1937. BUK Ulreich cover design & 16-pg insert. New York: The Composing Room/PM Publishing Co.

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P-M
July 1937

Buk Ulreich, Robert L. Leslie and Percy Seitlin [Editors]

Robert L. Leslie and Percy Seitlin [Editors]: PM [An Intimate Journal For Art Directors, Production Managers, and their Associates]. New York: The Composing Room/P.M. Publishing Co., Volume 3, No. 11: July 1937. Original edition. Slim 12mo. Printed thick saddle-stitched wrappers. 32 pp. Illustrated articles and advertisements. Wraparound cover design by Buk Ulreich. Wrappers lightly worn, toned and mildly etched to lower edge, but a very good or better copy.

5.5 x 7.75 digest with 32 pages of articles including a 16-page Buk Ulreich insert, A Preface To Words, The Artists Representative, A Typebook for Designers in Type, PM Shorts. PM Shorts mentions AIGA, Bruce Gentry, Elmer Adler, The Design Laboratory, Alfred O. Mende.

Eduard (BUK) Ulreich [1889 - 1966] attended the Kansas City Kansas City Art Institute and the Pennsylvania Academy of the Fine Arts. He came to New York in 1915 and worked for a year before serving in the Army. After the War, he designed murals in Chicago in 1924 and exhibited at the Art Directors Club, Anderson Galleries and the Dudensing Galleries. As a WPA artist he created frescos and mosaics for buildings throughout the mid-West and East Coast during the late 1930s and 1940s. His work includes wall hangings for the Chicago Temple Building, marble mosaics for the Century of Progress Expo, Chicago and murals at Radio City Music Hall.

Along with his wife, artist Nura Woodson Ulreich, he was an illustrator for books and magazines. Memberships included the Guild of Free Lance Artists. He exhibited widely including at the Art Institute of Chicago, Corcoran Gallery, Anderson Gallery, Whitney Museum of American Art and Gump's Gallery in San Francisco. He died in San Francisco in 1966.

P-M magazine was the leading voice of the U. S. Graphic Arts Industry from its inception in 1934 to its end in 1942 (then called AD). As a publication produced by and for professionals, it spotlighted cutting-edge production technology and the highest possible quality reproduction techniques (from engraving to plates). PM and A-D also championed the Modern movement by showcasing work from the vanguard of the European Avant-Garde well before this type of work was known to a wide audience.

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