PM / A-D: June-July 1939. Desha Taksa cover & 16 page insert; A New Printing Type – Caledonia by W. A. Dwiggins.

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PM
June-July 1939
Desha Taksa, Robert L. Leslie and Percy Seitlin [Editors]

Robert L. Leslie and Percy Seitlin [Editors]: P-M [An Intimate Journal For Art Directors, Production Managers, and their Associates]. New York: The Composing Room/P.M. Publishing Co., Volume 5, No. 1: June-July 1939. Original edition. Slim 12mo. Thick printed wrappers with a 4-color offset wraparound design by Desha Taksa. 52 pp. Illustrated articles and advertisements. Wrappers lightly worn, but a very good or better copy.

5.5 x 7.75 saddle-stitched digest with 46 [6] pages of articles and advertisements and includes:

  • A New Printing Type - Caledonia: Caledonia Insert- typography by W. A. Dwiggins
  • Desha Taksa: 16-page illustrated article on the Yugoslavian artist  who studied at the Academy in Zagreb. She was a member of the American Artists Professional League and the Greenwich Soiety of Art. Her work has been exhibited at the American Artists Professional league, Art Director’s Club, Arden Gallery, the Dallas Museum of Fine Art and the Morgan Library in New Haven Connecticut.
  • Editorial Notes
  • Books and Pictures
  • PM Shorts: Boycott of printing types made in Nazi Germany with proclamation and list of signers.
  • Advertisers include The Composing Room, Wilbar Photo Engraving, Strathmore Paper Co., Ludlow Typograph Co., Merganthaler - Linotype Co., Silvertone Process Corp., Relicane Reproduction Co., The Wolf Envelope Co., Milton Paper Co.

Desha Taksa (b. 1914) was originally from Yugoslavia and studied at the Academy in Zagreb. She was a member of the American Artists Professional League and the Greenwich Society of Art. She was the illustrator of Adventures in Monochrome and contributed to several publications of the period. Her work has been exhibited at the American Artists Professional league, Art Director’s Club, Arden Gallery, the Dallas Museum of Fine Art and the Morgan Library in New Haven Connecticut.

P-M magazine was the leading voice of the U. S. Graphic Arts Industry from its inception in 1934 to its end in 1942 (then called AD). As a publication produced by and for professionals, it spotlighted cutting-edge production technology and the highest possible quality reproduction techniques (from engraving to plates). PM and A-D also championed the Modern movement by showcasing work from the vanguard of the European Avant-Garde well before this type of work was known to a wide audience.

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