ADC 31. The Art Directors Club of New York: THE 31st ANNUAL OF NATIONAL ADVERTISING AND EDITORIAL ART. Pellegrini and Cudahy, 1952.

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The Art Directors Club of New York

The Art Directors Club of New York: THE 31st ANNUAL OF NATIONAL ADVERTISING AND EDITORIAL ART.  New York:  Pellegrini and Cudahy, 1952. First edition. Quarto. Brown cloth decorated in black and white. Printed dust jacket. Printed endpapers.  Unpaginated.  376 black and white and color illustrations. Graphic design throughout by Edmund Witalis. Cloth fingered and light wear overall. Dust jacket soiled and worn, with some chewing to rear edge. Vintage tape repair to lower front edge werso. A very good copy in a good dust jacket.

8 x 11  book with 376 examples of advertising excellence from 1950 in both color and black and white.

From the book: "Recorded here is the year's best of American advertising and editorial art as presented in the 31st consecutive National Exhibition of the New York Art Directors Club in May, 1952. The 376 top selections and award winners are grouped in 35 sections ranging from newspaper and magazine advertising and illustration to television commercials, comprising in all 260 pages and including 11 reproductions in full color."

  • Art: Magazine Advertising -- Black & White
  • Art: Magazine Advertising -- Color
  • Art: Newspaper Advertising
  • Art: Periodical Advertising
  • Art: Posters -- Point-of-Sale
  • Art: Editorial -- Fiction/Color
  • Art: Editorial -- Non-Fiction/Black & White and Color
  • Art: Magazine Covers
  • Art: Company Magazines -- House Organs
  • TV: Design of Complete Units
  • Advertisments
  • Artists Available
  • Index

Includes work from the following graphic artists and photographers:  Lester Beall, Alexey Brodovitch, Will Burtin, Lou Dorfsman, Wiliam Golden, Allen Hurlburt, Ray Komai, Alexander Lieberman, Leo Lionni, Herb Lubalin, Paul Rand, Bradbury Thompson, George Tscherney,  Richard Avedon, Henri Cartier-Bresson, Finn Juhl, Saul Steinberg, Herbert Matter (7 examples), Andrew Warhol and many others.

From the ADC: "Louis Pedlar founded ADC in 1920 to ensure that advertising was judged by the same stringent standards as fine art. More than 90 years later, ADC remains committed to championing the importance of artistry and craftsmanship in advertising and design. A nonprofit membership organization boasting one of the most concentrated groups of creative talent in the world, ADC’s mission is to connect creative professionals around the globe, while simultaneously provoking and elevating world-changing ideas through its programming. From its Manhattan gallery to its international membership base, ADC provides a neutral forum for creatives of all levels to network, learn and grow."