William Cadge [Editor] and Robert Smith [Designer]: THE 41st ANNUAL OF ADVERTISING AND EDITORIAL ART AND DESIGN OF THE ART DIRECTORS CLUB OF NEW YORK. New York: Farrar, Straus and Cudahy, 1962. First edition. Quarto. Fabricoid boards decorated in red, blue and black. Publishers decorated slipcase. Red endpapers. 374 pp. 545 Black-and-white illustrations. Medal winners reproduced in color. White spine uniformly sun darkened and boards with mild wear. Slipcase etched to edges, but structurally sound. A very good or better copy housed in a good or better example of the Publishers slipcase.
8.25 x 11.5 book with 374 pages and 545 examples of advertising excellence from 1961 in black and white and a few in color. Also includes a small section of advertisements.
Art Directors, designers and photographers include Saul Bass, Lester Beall, Jack Wolfgang Beck, Robert Benton, Ivan Chermayeff, Seymour Chwast, Rudolph De Harak, Donald Deskey Associates, Louis Dorfsman, S. Neil Fujita, Milton Glaser, Irving Harper, Allen Hurlburt, Marvin Israel, George Krikorian, Helmut Krone, Alexander Lieberman, George Lois, Herb Lubalin, John Massey, Athur Paul, Jerome Snyder, Otto Storch, George Tscherny, Henry Wolf, Frank Zachary, John Alcorn, Richard Avedon, Chermayeff & Geismar, Roy Decarava, Elliott Erwitt, Art Kane, William Klein, Ray Komai, Herb Lubalin, Gordon Parks, Irving Penn, Pablo Picasso, Paul Rand, Push Pin Studios, Tomi Ungerer, and many others.
From the ADC: "Louis Pedlar founded ADC in 1920 to ensure that advertising was judged by the same stringent standards as fine art. More than 90 years later, ADC remains committed to championing the importance of artistry and craftsmanship in advertising and design. A nonprofit membership organization boasting one of the most concentrated groups of creative talent in the world, ADC’s mission is to connect creative professionals around the globe, while simultaneously provoking and elevating world-changing ideas through its programming. From its Manhattan gallery to its international membership base, ADC provides a neutral forum for creatives of all levels to network, learn and grow."