AIGA: PRINTING FOR COMMERCE 1952. New York: The American Institute of Graphic Arts, 1952.

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PRINTING FOR COMMERCE 1952

The American Institute of Graphic Arts

The American Institute of Graphic Arts: PRINTING FOR COMMERCE 1952.  New York: The American Institute of Graphic Arts, 1952. First edition. Quarto. Gravure printed stapled thick wrappers. [64 pp.] 179 black and white reproductions. Foxing throughout and a trace of edgewear, otherwise a  very good softcover exhibition catalog with a  gravure photogram cover-- very cool indeed.

8 x 10.25 saddle-stitched exhibition catalogue with 64 pages and 179 black and white reproductions of graphic design work from 1951 in these categories: booklets, pamphlets, brochures, catalogues, annual reports, house organs, sales materials, announcements, invitations, speeches, letterheads, calendars, educational and Christmas materials.

The cover is a photogram-based composition printed in sheet-fed gravure by the Beck Engraving Company, designed by Charles Lofgren.

Includes work by Saul Bass, Lester Beall, Will Burtin, Louis Dorfsman, William Golden, Morton Goldsholl, Allen Hurlburt, George Krikorian, Leo Lionni, Joseph Low, Herbert Matter, Robert Nickle, Arnold Roston, Alex Steinweiss, Ladislav Sutnar, Bradbury Thompson, George Tscherney, Kurt Volk, Hal Zamboni and many others.

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