ALPHABETS. Julian Rothenstein and Mel Gooding [Editors/Compilers]: ABZ: MORE ALPHABETS AND OTHER SIGNS. San Francisco: Chronicle Books, 2003.

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ABZ: MORE ALPHABETS AND OTHER SIGNS

Julian Rothenstein and Mel Gooding [Editors/Compilers]

Julian Rothenstein and Mel Gooding [Editors/Compilers]: ABZ: MORE ALPHABETS AND OTHER SIGNS. San Francisco: Chronicle Books, 2003. First edition. A near fine softcover book in stiff, printed wrappers: nick to front panel and rear panel lightly rubbed. Interior unmarked and very clean.

8.25 x 11.75 softcover book with 224 pages fully illustrated in color throughout. ABZ is a wonderbook of typography, graphics, and symbols. Julian Rothenstein turns his idiosyncratic eye towards eccentric alphabets, emblems, and logos discovered in avant-garde modernist publications and other curious sources. Hundreds of examples of graphic ephemera sit side-by-side, mixing peculiar charm with useful reference in one stunning package. Nearly all of this rare and beautiful material is reproduced here for the first time since its original publication. An art book like no other, ABZ is a collection of typographic oddities taken to the next level of appreciation.

ARTISTS, DESIGNERS, and TYPOGRAPHERS include: Herbert Bayer, Dimitri Bulanov, Max Burchartz, A.M. Cassandre, John Heartfield, Vilmos Huszar, Paul Iribe, I.V. Kliun, Marinetti, Liubov Popova, Paul Renner, Aleksandr Rodchenko, Joost Schmidt, Ladislav Sutnar, Karel Teige, A. Tolmer, Jan Tschichold, Edward Wright, Ilya Zdanevich, Piet Zwart,  Josef Sima, Lajos Kassak, Fortunato Depero and many more.

CONTENTS include: A Czech Modernist Alphabet: Czech Karel Teige's amazing alphabet, created from photographs of a dancing woman ; The Antifascist Schoolbook: a  late 1930s graphic text against Spain's General Franco.; Eye Test Charts: original test-types for opticians’ charts; Sign-writer’s Alphabets: pages from sign artists’ manuals; The Art of Layout: The famous "Mise En Page: The Theory and Practice of Layout," by A.Tolmer originally published in "The Studio" magazine in 1932; Divertisements Typographique; Gebrauchsgraphik; Forgotten Avant-Garde lettering from Italian Futurist and Russian Constructivist graphics; Logos of such Art Deco luminaries as: Jean Puiforcat; "Gebrauchgraphik" & "Arts et Metiers Graphiques" covers; "528 Ideas for American Business";  Paul Iribe for Le Mot Typografia 1932; Campo Grafico and so much more.

Julian Rothenstein is a great gatherer and arranger of aged, amusing, bizarre, and beatiful art and artifacts. Proprietor of Redstone Press of London, he has unleashed many wonderfully weird books, calendars, and notecards on the world at large. Mel Gooding is an art critic, writer, and curator who has contributed extensively to magazines and newspapers.

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