WORLD GRAPHIC DESIGN NOW 4
CORPORATE IDENTITY
Kazumasa Nagai and Motoo Nakanishi [Editors]
Kazumasa Nagai and Motoo Nakanishi [Editors]: WORLD GRAPHIC DESIGN NOW 4: CORPORATE IDENTITY. Tokyo: Nippon Shuppan Hanbai, 1989. First edition. Text in English and Japanese. A near-fine hardcover book in a near-fine minus dust jacket with minor shelf wear. Interior unmarked and very clean. Out-of-print. Jacket design by Ikko Tanaka.
10.5 x 13.75 rare hardcover book with 262 pages and approx. 1,000 examples, some in color. From the publishers: "The editorial committee for this series consists of six Japanese members: Yusaku Kamekura, Ikko Tanaka, Shigeo Fukuda, Kazumasa Nagai, Susumu Sakane and Makoto Nakamura. There are also six overseas members: Alan Fletcher, Ivan Chermayeff, Louis Dorfsman, Holger Matthies, Alain Wei and Waldemar Swierzy. The result is a publication that is more than a simple introduction to individual works; it is a detailed examination of the function of visual media in the transmission of information." A stunning production and the hardest volume to find of the 6 volume series.
- Corporate Identity: The Challenges to Come by Kazumasa Nagai
- Corporate Identity in Japan by Motoo Nakanishi
- Works
- Housing, Construction, Energy, Transportation
- Industrial Business Appliances, Manufacture, Information Service, Finance
- Mass Media, Education, Museum of Art, Hall
- Fashion, Design, Distribution, Restaurant, Food and Beverages
- Daily Goods, medical Treatment, Leisure Service, Event, Public Society
- Essays
- Corporate Identity in the United States by Eugene G. Grossman
- Some Meanings of Trademarks by Ivan Chermayeff
- Corporate Identity in Europe by Alan Fletcher
- Too Many CI Introduced Easily by Yusaku Kamekura
- Appendices
- Concerning the Current of CI by Hiroshi Kashiwagi
- A Visual History of CI (1950-1969)
- The Artists
- Index
- Bibliography
Designers include Primo Angeli, Saul Bass, Felix Beltran, Takenobu Igarashi, Eiko Ishioka, Michael Vanderbyl, Esprit Design, Alan Fletcher, Shigeo Fukuda, Yasaku Kamekura, Franco Grignani, Milton Glaser, Pierre Mendell, Helmut Schmid, Ikko Tanaka, George Tscherny, Ivan Chermayeff, Bruno Monguzzi and Yoji Yamamoto among many many others.