FILM + DESIGN:
ERKLÄREN, ENTWERFEN UND ANWENDEN DER ELEMENTAREN PHÄNOMENE UND DIMENSIONEN DES FILMS IM GESTALTERISCHEN
Peter von Arx, Birgit Hein and Armin Hofmann [foreword]
Peter von Arx, Birgit Hein and Armin Hofmann [foreword]: FILM + DESIGN: ERKLÄREN, ENTWERFEN UND ANWENDEN DER ELEMENTAREN PHÄNOMENE UND DIMENSIONEN DES FILMS IM GESTALTERISCHEN. Bern & Stuttgart: Verlag Paul Haupt, 1983. First edition. Parallel text in German and English. Folio. Glazed paper covered boards. 291 pp. Fully illustrated in black and white with some color. Elaborate graphic design throughout by Peter von Arx. Former owners’ name to front free endpaper, otherwise interior unmakred and very clean. Tips lightly rubbed and trivial shelfwear, otherwise a nearly fine copy of the true first edition.
9.25 x 11 hardcover book with 291 pages fully illustrated and elaborately designed by Peter von Arx in Basel. "The first section of this book explains the elementary phenomena and dimensions of film according to the school program's analytical studies.
“The second section is devoted to didactic methodological aspect, explaining how one designs with the elementary phenomena and dimensions of film in our film program.
“The third section shows how the elementary phenomena and dimensions of film are applied to graphic problems or further advanced into structural film experiments."
The Visual Communication Institute at the Basel School of Design began teaching graphic design in film and animation as a new discipline in 1968. Peter von Arx designed the program and the class was called Film + Design. The book is considered the first comprehensive work on motion graphics design and is noted for its non-narrative motion media applications. The superb captioned reproductions on black paper are photographic enlargements of 16mm film shot by students of AGS Basel and show compositions in film, video, and animation media, some with frame-by-frame sequencing.