Gerstner, Karl: GERSTNER ORIGINAL. Berlin: Berthold [1987]. Inscribed Type Specimen Promotion.

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GERSTNER ORIGINAL.

Karl Gerstner

Karl Gerstner: GERSTNER ORIGINAL. Berlin: Berthold [1987]. Original edition. Text in German and English. Slim octavo. Stapled self wrappers. 24 pp. Elaborate graphic design throughout. INSCRIBED: “Write request for /  a friendly reception: / Karl.” A fine copy.

8.25 x 11.75 stapled Type Specimen promotion announcing the publishing of Karl Gerstners’ Original Typeface for Berthold. Beautifully designed and printed in the Federal Republic of Germany.

"To describe a problem is part of the solution. This implies: not to make creative decisions as promoted by feeling but by intellectual criteria. The more exact and complete these criteria are, the more create the work becomes. The creative process is to be reduced to an act of selection. Designing means: to pick out determining elements and combining them." -- Karl Gerstner

Karl Gerstner (1930- ) was born in Basel, Switzerland in 1930. He studied design at Allgemeine Gewerbschule in Basel under the famous typographer Emil Ruder. In 1959, he partnered with Markus Kutter, a writer and editor, to form the agency Gerstner + Kutter which then became GGK with the addition of architect Paul Gredinger.

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