GRAPHIS 36. Zurich: Graphis Press, 1951. Tapio Wirkkala and his Glassware; The New Landscape (György Kepes); etc.

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Walter Herdeg [Editor]

Walter Herdeg (Editor): GRAPHIS 36. Zurich: Graphis Press 1951. Volume 6, No. 34, 1951. Original edition. A nearly fine original magazine with a faint diagonal crease to front cover lower corner and mild wear to spine ends. Cover by Donald Brun.

9.25   x 11.75  magazine with 96 pages of b/w and color examples of modern graphic design, circa 1951. Text in in English, French and German. Graphis was (and still is) one of the most important and influential European graphic design publication. Graphis has been revered for its artistic presentation, impeccable design, and exemplary production qualities. Global in scope, Graphis is a compelling record of the most significant and influential communication work being produced today. In visually driven articles, Graphis beautifully presents the best work produced internationally in Graphic Design, Advertising, Branding & Identity, Illustration, Publishing, Packaging Design, Typography and Photography.  with a focus on modern European designers. Graphis is still being published, but the most influential and groundbreaking years are from the 1940s to the early 1960s.

Excellent original edition of Graphis with a very strong editorial content:

  • The New Landscape (György Kepes)
  • The Society of Typographic Arts, Chicago. (Burton Cherry)
  • Donald Brun (Georgine Oeri)
  • Bally Museum. Old Graphic Art devoted to the Shoe (Wilhelm Sulser)
  • Poster Art in Hungary (Charles Rohonyi)
  • Berlin propagandises the Poster (F. Wills)
  • Marshall Plan. Design in the Service of European Cooperation (Francois Stahly)
  • Tapio Wirkkala and his Glassware (Willy Rotzler)
  • Non-commercial advertisements (AEA) William B. McDonald)
  • Teo Otto: Nie wieder.(Werner Schmalenbach)
  • Cut-outs (Fritz Griebel)
  • The Changing Background of the Poster (Charles Rosner)

These periodicals are much harder to find than the well known Graphis Annuals, which are essentially pictorial “best of” collections and lack the depth and text of the originals. These publications are also more valuable as they are the original documents. Many of the articles are written by important artists, critics and scholars.