Mobilia no. 302, 1981. Per Arnoldi Posters; Scandinavian Furniture Fair 1981.

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Mobilia no. 302

Per Mollerup [Editor]

Per Mollerup [Editor]: Mobilia no. 302. Snekkersten, Denmark: Mobilia, 1981. Original edition. Text in English and Danish. Perfect bound and side stapled wrappers. Unpaginated. Multiple paper stocks. Fully illustrated articles in black and white and some color. Period furniture advertisements. Wrappers light worn but a very good or better copy.

10.25 x 10.18 magazine with fully illustrated articles and period furniture advertisements. The editors described their magazine thus: “Mobilia is an international subscription periodical for furniture, art, handicraft, etc. Mobilia is published in two issues, one of them in Danish and English, and the other one in Swedish and German, the text having been translated as a whole. Mobilia is issued to all members of Møbelfabrikantforeningen i Danmark [The Association of Danish Furniture manufacturers], of Møbelhandlernes Centralforening i Danmark [The Association of Furniture Dealers in Denmark], and of Indendørs Arkitekt Foreningen [The Association of Interior Architects]; in Sweden a collective subscription has been taken by Sveriges Möbelindustriförbund [The Association of Swedish Furniture Manufacturers]. “

  • Heal Classics I by Peter Liley: includes work by Morris Michtom, Vico Magistretti, Marius and Lazlo Biro among many others
  • Measuring of a Renaissance Chair from 1550 by Roald Steen Hansen
  • Per Arnoldi Posters
  • Man in the Centre by Frederik Sieck: office furniture designs by Sven Kai-Larsen
  • Scandinavian Furniture Fair 1981 by Klaus Meedom: includes work by Jørgen Gammelgaard for Erik Jørgensens Møbelfabrik, Hans J. Wegner for Erik Jørgensens Møbelfabrik, Børge Mogensens Nordisk Andels Eksport, Poul Kjaerholm for E. Kold Christensen, Ole Wanscher for P. Jeppesens Møbelfabrik, Niels Jørgen Haugesen  for Hybodan, Andreas Hansen for Hadsten Traeindustri, Rud Thygesen and Johnny Sørensen for Magnus Olesen A/S, Søren Nissen and Ebbe Gehl for A. Mikael Laursen, Leif Erik Rasnmussen and Henrik Rolff for Fritz Hansens Eft., Peter Karpf for Erik Jørgensens Møbelfabrik, Rud Thygesen and Johnny Sørensen for Erik Boisens Møbelfabrik, Knud Andersen and Kurt Andersen for Sika Møbler, Kenneth Bergenblad for Dux Möbel, Niels Rooth for Dux Möbel, Lindau and Lindekrantz for Lammhults Mekaniska, Carl Christiansson for NKR Miljö, Svante Schöblom for Mitab Möbelprodukter, Sigurd Resell for Vatne Möbler, Antti Nurmesniemi for Vuokko and Yrjö Kukkapuro for Avarte OY
  • What's on
  • A Town in the Provinces by Per Mollerup
  • Super Nova by Tage Schmidt

In 1954 the four Scandinavian countries, Denmark, Sweden, Norway and Finland arranged what proved to be the most important marketing effort ever for Scandinavian design—the monumental exhibition Design in Scandinavia. From 1954 to 1957 Design in Scandinavia toured the United States and Canada. The exhibition was presented in 27 cities, and it was a huge success, initiated by The Danish Society of Arts and Crafts and its sister organizations in the other participating countries.

Based on the success the four countries established what they called the Scandinavian Design Cavalcade, which had a lot of US press coverage as well. In that connection the July 1959 issue of House Beautiful was centered around The Scandinavian Look in U.S. Homes, and it was Denmark and Danish Design in particular that the magazine focussed on. Besides the editorial pages, the numerous ads illustrates that Danish modern furniture was increasingly gaining a stronghold among certain groups of American consumers.

Importers and retail chains like John Stuart Inc., George Tanier, Raymor and Dunbar etc. now sold Danish modern furniture in the US, and by now it was not only hand crafted furniture from the Copenhagen Cabinetmakers’ Guild Exhibitions but also pieces from industrial furniture producers like Fritz Hansen, Søborg Møbelfabrik, Fredericia Furniture and many others. From the end of the 1950s Danish Department stores and other retailers produced comprehensive brochures and booklets in English with prices in US Dollars presenting Danish Design to American and other tourists.

Without exception, these stores all presented the narrative of Danish modern. “Denmark is known all over the world for its exquisite home furnishing, which are characterized by their outstanding design and superb craftsmanship” the department store Magasin claimed in its brochure “Danish Design.”