PM / A-D: August-September 1938. Ruth Gerth, Donald Deskey, Frederick J. Kiesler, Lucian Bernhard, Russel Wright, etc.

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August – September 1938
Robert L. Leslie and Percy Seitlin [Editors]

[Industrial Designer] Robert L. Leslie and Percy Seitlin [Editors]: PM [An Intimate Journal For Art Directors, Production Managers, and their Associates]. New York: The Composing Room/P.M. Publishing Co., Volume 4, No. 8: August-September 1938.  Original edition. Slim 12mo. Thick printed perfect bound and sewn wrappers. 64 pp. Illustrated articles and advertisements. Multiple paper stocks. Cover is an original 4-color offset design by Hans Alexander Mueller. Wrappers lightly age-toned and soiled, with spine heel slightly split. A very good or better copy.

5.5 x 7.75 perfect-bound digest with 64 pages of articles and advertisements that include:

  • Hans Alexander Mueller at Seventy by Lynd Ward. 16-page insert illustrated with electrotypes from original wood engravings via 5-color letterpress.
  • Mr. Gerald Worthington Cedluss Streamlines the Tomato
  • Designers at Work in America: 31 pages of Industrial Design featuring work and self-designed 2-page profiles of:
  • Ruth Gerth
  • Wilbur Henry Adams
  • Walter Baermann
  • Donald Deskey
  • Donald R. Dohner
  • Frederick J. Kiesler
  • Lucian Bernhard
  • Russel Wright
  • Edward Epstean at Seventy
  • Editorial Notes
  • Letter to the Editor from Professor Josef Albers of Black Mountain College, NC gently correcting L. Sandusky's article on The Bauhaus Tradition and the New Typography. How cool is that?
  • PM Shorts: L. Moholy - Nagy, Frank E. Powers, George F. Trenholm, Alfred A. Cohn, Otto W. Fuhrmann, F. L Amberger, Irving Geis.
  • Advertisers include The Composing Room, Merganthaler - Linotype, Intertype, Allen - Hall Co. Inc., Wilbar Engravings, Ludlow Typograph, Russell Rutter Co., Inc., Silvertone Process Co., Reliance reproduction Co., Colton Press, The National Process Co., Flower Electrotypes.

This edition of PM is an amazing original example of American Graphic Design.

PM magazine was the leading voice of the U. S. Graphic Arts Industry  from its inception in 1934 to its end in 1942 (then called AD). As a publication produced by and for professionals, it spotlighted cutting-edge production technology and the highest possible quality reproduction techniques (from engraving to plates). PM and A-D also championed the Modern movement by showcasing work from the vanguard of the European Avant-Garde well before this type of work was known to a wide audience.