PM
January 1936
Robert L. Leslie and Percy Seitlin [Editors]
Robert L. Leslie and Percy Seitlin [Editors]: P-M [An Intimate Journal For Art Directors, Production Managers, and their Associates]. New York: The Composing Room/P.M. Publishing Co., Volume 2, No. 5.: January 1936. Original edition. Slim 12mo. Hot press stamp of Bruce Roger's printers mark on embossed yapped wrappers. 48 pp. Illustrated articles and advertisements. Wrapper edges worn. A very good copy.
5.5 x 7.75 Digest with 48 pages of of articles and advertisements.
- Frontispiece
- Editorial Notes
- Bruce Rogers Adventurer with Type Ornament
- A Bible in the Great Tradition
- Bruce Rogers Lectern Bible
- A New BRible Story
- Barnacles From many Bottoms: signatures from the testimonial book, "Barnacles from Many Bottoms" prepared by the Typophiles in honor of Bruce Rogers.
- Barnacles title page
- Bruce Rogers
- Selected Examples showing work of Bruce Rogers
- The Saga of BRncle Bruce the Sailor
- Books on Typography
- Enemy of Tyranny
- Thomas Benrimo
- Binding for the trade
- PM Shorts mention George Dearnley, Godfrey Gaumberg, Eunice P. Blake, A. G. Hoffman, Sol Cantor, Bruce Gentry.
- Tramp Printers.
- Listing of Advertisements: Intertype, Reliance Reproduction Co., The Composing Room, Wilbar Photoengraving, Flower Electrotypes, American Type Founders, Whitney Press, The Walker Engraving Co., Merganthaler Linotype, Trade Bindery, Caxton Press, and The Composing Room.
Bruce Rogers (1870 - 1957) studied art at Purdue University in Indiana. He worked for a breif time as a newspaper and book illustrator before moving to Boston to become designer at Modern Art magazine. He joined the Riverside Press of the Houghton-Mifflin Co and worked there from 1896 to 1912. He is known as one of America's greatest book designers mostly through the many books designed after leaving Riverside Press. He was a consultant to the presses at Oxford University and Harvard. He designed the typeface Centaur, based on Jenson's 15th century roman face. The face first appeared in the magazine The Centaur and was originally designed for the Museum of Modern Art. His greatest work was done in England when he designed the Oxford Lecturn Bible, also set in Centaur.
Thomas Benrimo (1887 - 1958) was self-taught as an artist and worked in a frame gilding shop and as a billboard painter before leaving the west to come to New York. In New York, he worked for Lee Lash Studios and then became a scene painter at Gates Morange doing work for such shows a s the Zeigfeld Follies. He left scene painting to become an illustrator and he was published in several magazines. He taught advertising and design at Pratt Institute from 1935 to 1939. After leaving scene painting he began designing sets for the theatre and doing advertising work. His clients included Atlas Cement, Exide Battery, Mack Trucks and the Aluminum Company of America. His work appears in the Fort Worth Art Museum, Museum of New Mexico and the Denver Art Museum.
PM magazine was the leading voice of the U. S. Graphic Arts Industry from its inception in 1934 to its end in 1942 (then called AD). As a publication produced by and for professionals, it spotlighted cutting-edge production technology and the highest possible quality reproduction techniques (from engraving to plates). PM and A-D also championed the Modern movement by showcasing work from the vanguard of the European Avant-Garde well before this type of work was known to a wide audience.