PM / A-D: May 1936. George Salter Cover; Ottmar Mergenthaler: 50 Years of Linotype. The Composing Room/PM Publishing Co.

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PM
May 1936
Robert L. Leslie and Percy Seitlin [Editors]

Robert L. Leslie and Percy Seitlin [Editors]: PM [An Intimate Journal For Art Directors, Production Managers, and their Associates]. New York: The Composing Room/P.M. Publishing Co., Volume 2, No. 9: May 1936. Original edition. Slim 12mo. 5-color lithographic wrappers by George Salter.  56 pp. Illustrated articles and advertisements. Multiple paper stocks. Wrappers lightly worn. First couple of leaves lightly foxed. A very good or better copy.

5.5 x 7.75 saddle-stitched Digest with 56 pages of articles including Ottmar Mergenthaler, 50 Years of Linotype (Born 1886), the Magazine Maze, Heyworth Campbell, Modern Artists as illustrators, etc.

Contents: Ottmar Merganthaler; The Story of Linotype; Born 1886; The Production Men’s Club of NY; The Magazine Maze; Heyworth Campbell, Gent.; Modern Artists as Illustrators;  and Cubism and Abstract Art.

George Salter (1897 - 1967) designed his first book jacket in Berlin in 1927. In 1930 he began teaching and was head of the department of commercial art at the Hoehere Graphische Fachschule in Berlin. The Reichskulturkamer declared him persona non grata in 1933, so Salter emigrated to America and began working almost immediately designing book jackets for Alfred A. Knopf. Salter also designed  magazine covers for Mercury Publications, of which he was art director from 1939-1958.

PM magazine was the leading voice of the U. S. Graphic Arts Industry  from its inception in 1934 to its end in 1942 (then called AD). As a publication produced by and for professionals, it spotlighted cutting-edge production technology and the highest possible quality reproduction techniques (from engraving to plates). PM and A-D also championed the Modern movement by showcasing work from the vanguard of the European Avant-Garde well before this type of work was known to a wide audience.

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