PRINT: May 1959. Corporate Identity: Eliot Noyes and Paul Rand, William Golden, Alvin Lustig, Herbert Matter, Saul Bass, George Nelson, etc.

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Volume 13, Number 3, May 1959

Nanci Lyman [Editor]

Nanci Lyman [Editor]: PRINT: AMERICA'S GRAPHIC DESIGN MAGAZINE. New York: Volume 13, Number 3, May 1959. Perfect bound and side stapled thick printed fold-out wrappers. 74 pp. Illustrated articles and advertisments. Multiple paper stocks. Interior unmarked and very clean. The cover is a fold-out printed in two colors and is an excellent collage of American coporate logotypes. Interior unmarked and clean. Guest Art-Directors for this issue of Print were Lou Dorfsman and Herb Lubalin. Wrappers worn and splitting to spine crown juncture. A nearly very good copy.

8.5 x 11 face-stitched magazine with 74 pages of editorial content and advertising. Print was devoted to showcasing the best in American Graphic Design, circa 1959. For this goal, the Publishers used a wide variety of paper stocks and printing styles for each issue. Print also had the radical idea of having a Guest Art Director design each issue, thus insuring the magazines' fresh look. Print from the mid-to-late  1950s remind me of Herbert Spencer's Typographica, but without the cultural pretensions of the English magazine. Print was meat and potatoes compared to Spencer's elegant souffles.

Contents for this vintage issue of Print magazine include:

  • people in print
  • print potpourri
  • IBM's New Look: Eliot Noyes and Paul Rand
  • Ogilvy, Benson and Mather
  • My Eye by William Golden
  • The Trademark: the Corporate Coat of Arms by Eric Teran
  • Formal Values in Trademark Design by Alvin Lustig
  • Identity for Small Business by Art Eckstein
  • New Haven's Design Program: Herbert Matter's design strategy for the New Haven Railroad
  • Symbology by Domenico Mortelli
  • Comments on Design programs: comments and examples from Saul Bass, Louis Danziger, George Nelson, etc.
  • What stock would you choose for this letterhead?
  • Casting About by Mildred Constantine

PRINT started out under the auspices of William Rudge and played a significant role in the fine press and typographic movements in the mid- twentieth century. Each issue of this beautifully-designed and printed quarterly magazine stands as an essential reference for the private press and fine printing activity of the period.