Ruedi Rüegg, Paul Rand (essay): BASIC TYPOGRAPHY: DESIGN WITH LETTERS. TYPOGRAFISCHE GRUNDLAGEN: GESTALTUNG MIT SCHRIFT. New York: Van Nostrand Reinhold, 1989. First edition. Text in German and English. Quarto. Glossy white boards titled in black. Printed glossy dust jacket. Orange endpapers. 195 pp. Fully illustrated in color and black and white. Interior unmarked and very clean. Out-of-print. Upper edges spotted, otherwise a nearly fine copy in a nearly fine dust jacket.
8.5 x 10 hardcover book with 175 pages and many color reproductions of uncommon Swiss typographic posters. This book is devoted to modern design practioners who use typography as their communication solutions. Highly recommended.
This book contains individual chapters and portfolios of the following designers: Claus Bremer, Giulio Cittato, Takenobu Igarashi, Robert Krugel-Durband, Frans Lieshout, Hans-Rudolf Lutz, Pierre Mendell, Bruno Monguzzi, Siegfried Odermatt und Rosemarie Tissi, Paul Rand, Heinz Waibl and Wolfgang Weingart.
Ruedi Rüegg (Swiss, 1936 – 2011) was an educator, writer and one of the most highly-regarded Swiss graphic designers. After leaving the Kunstgewerbeschule in Zurich he worked with Josef Müller-Brockmann in Switzerland and then with Paul Rand in the USA. As a designer he was part of the Nakamoto International Agency in Japan from 1964–1965 before returning to Zurich as partner and co-owner of the design and advertising agency Müller-Brockmann & Co. In 1984 he set up his own practice with Max Baltis that would become Designalltag in 1992. Amongst his designs: the literature periodical Orte, the pictograms and information system for Zurich Airport, the posters for Opernhaus Zürich and with Adrian Frutiger the corporate identity of the Swiss PTT. Since 1988 he has been lecturer for graphic design at the Ohio State University, Carnegie Mellon University, Cooper Union School of Design and Schule für Gestaltung St Gallen.