TYPOGRAPHY 7
Winter 1938
Robert Harling [Editor] with James Shand and Ellic Howe
Robert Harling [Editor] with James Shand and Ellic Howe: TYPOGRAPHY 7. London: The Shenval Press, Winter 1938 [published in an edition of 2,500 copies]. Slim quarto. Thick letterpressed wrappers. Plasti-coil binding. 60 pp. Multiple paper stocks. Illustrated articles and advertisements. Publishers plasti-coil binding broken in two places with spine crown missing. textblock spotted throughout. A nearly very good copy.
9 x 11 softcover book with plasti-coil binding and 60 pages of avant-garde typographic design from England, circa 1938. The good folks at Bloomsbury's Shenval Press were fighting to bring the international revolution in New Typography to England's sheltered shores in the 1930s. An excellent keepsake and snapshot from the trenches in the battle between Art and Trade in the typsetting industry.
This edition of Typography includes maximum-quality letterpress printing on a variety of paper stocks. A phenomenal production that comes with my highest recommendation.
- The Dictatorship Of The Lay-Out Man:Holbrook Jackson
- Visual Expression: Ashley Havinden; includes an uncommon full-page color reproduction of an E. McKnight Kauffer Exhibition Poster.
- Early Children's ABCs: Roland Knaster
- Five Books About Books: James Shand
- Twentieth-Century Sans Serifs: Denis Megaw
- Nineteenth-Century Types: book review of Nicolas Gray's book
- The Typography Of The Cheap Reprint Series: John Carter
- Book Review:Wickham Steed's THE PRESS
- Type Supplement:Specimens
- Notes, comments and acknowledgements
Here is the Publisher's Manifesto for Typography " The Sponsors of Typography believe that fine book production is not the only means of typographical expression or excitement. We believe, in fact, that a bill-head can be as aesthetically pleasing as a Bible, that a newspaper can be as typographically arresting as a Nonesuch." Sounds good to me.
According to Rick Poynor, Herbert Spencer often spoke of the importance of Harling and Shand's Typography -- Jan Tschichold's article on Type Mixtures in the third issue had a decisive influence on his eventual direction (Poynor: TYPOGRAPHICA. New York: Princeton Architectural Press, 2002. page 15.)