Knoll Associates: SAARINEN PEDESTAL COLLECTION. New York: Knoll Associates, Inc., 1966. Design/photography by Herbert Matter.

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SAARINEN PEDESTAL COLLECTION

Knoll Associates

Knoll Associates: SAARINEN PEDESTAL COLLECTION. New York: Knoll Associates, Inc., 1966. Original edition. Slim quarto. Photographically printed stapled wrappers. 12 pp. Color and black and white photographs by Herbert Matter.  6-panel illustrated price list laid in. Trivial wear overall, thus a  nearly fine copy.

8.5 x 11 saddle-stitched brochure  with 12 pages and 16 color and black and white photographs devoted to Eero Saarinen’s Pedestal Collection designs for Knoll Associates. Original illustrated price list laid in.  All furniture  designs are identified by name, dimensions and specifications. I suspect this information could be useful to some people out there.

This scarce original brochure needs to be seen to be truly appreciated. A first-class production, from the crisp printing, sensitive typography, photo editing, grid layouts -- all elements come together to produce an excellent design artifact for the ages. Herbert Matter’s original Corporate ID Design is very much apparent, from the stylized Knoll “K”to the fine-arts Sculptural approach to photographing the furniture. Looking at this catalogue, it’s easy to trace the evolution of the Knoll Visual Identiry from Matter’s European Avant-Garde origins to Massimo Vignelli’s European Modernist neutering.

Although Eero Saarinen (1910-1961)  made his reputation in the United States following World War II, he had his roots in Europe. Until 1923, he lived in Finland with his mother, textile artist Loja Saarinen, and his father, the renowned architect and town planner, Eliel Saarinen. For Eero, architecture was a discipline like the fine arts, and in particular, sculpture. He called himself a "form giver" and everything he designed had a strong sculptural quality.

Saarinen began his career as a student at Yale University and after travels and studies in Europe returned to the U.S. and taught for a brief period at Cranbrook Academy. Cranbrook had been founded in 1927 by publisher George C. Booth and Eliel Saarinen, the latter of whom became Director in 1932. Two of its graduates were Charles Eames and Florence Knoll Bassett (then Schust). Saarinen and Eames collaborated on various projects, culminating in a range of furniture that won first prize at an exhibition held at the Museum of Modern Art in New York in 1940 entitled, "Organic Design in Home Furnishings." After 1946, Eames went to work for Herman Miller, and Saarinen became associated with Knoll Associates. A number of Saarinen's chairs for Knoll were to become landmarks in the history of 20th century design.

A request from Florence Knoll Bassett to create "a chair she could curl up in," led to Saarinen's 1948 design of the Womb Chair and Ottoman. In the decade that followed, Saarinen created a range of office chairs for Knoll, as well as his classic Pedestal Table and Tulip Chair. Saarinen's stated objective with the Pedestal Collection was to clear up the "slum of legs" in domestic interiors. Like his furniture, Saarinen's architecture is characterized by expressive sculptural forms. Among his masterworks are the TWA Terminal at Kennedy Airport, New York; Dulles International Airport, Washington, D.C.; and the Gateway Arch in St. Louis, Missouri.

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