Mobilia no. 158. September 1968. Ole Panton Playgrounds, Wilhelm Freddie.

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Mobilia no. 158
September 1968

Mette Bratvold [Editor]

Mette Bratvold [Editor]: Mobilia no. 158. Snekkersten, Denmark: Mobilia, September 1968. Original edition. Text in Danish, English, German and French. Perfect bound and side stapled wrappers. Unpaginated. Multiple paper stocks. Fully illustrated articles in black and white and some color. Period furniture advertisements. Wrappers lightly worn but a very good or better copy.

10.25 x 10.18 magazine with articles and period furniture advertisements. The editors described their magazine thus: “Mobilia is an international subscription periodical for furniture, art, handicraft, etc. Mobilia is published in two issues, one of them in Danish and English, and the other one in Swedish and German, the text having been translated as a whole. Mobilia is issued to all members of Møbelfabrikantforeningen i Danmark [The Association of Danish Furniture manufacturers], of Møbelhandlernes Centralforening i Danmark [The Association of Furniture Dealers in Denmark], and of Indendørs Arkitekt Foreningen [The Association of Interior Architects]; in Sweden a collective subscription has been taken by Sveriges Möbelindustriförbund [The Association of Swedish Furniture Manufacturers]. “

  • Playgrounds. 14 pages fully illustrated in color and black and white featuring Ole Panton’s playground fixtures.
  • Picasso At Louisiana: Per Arnoldi.
  • Scandinavian Trade Center: Svend Erik Møller. 38 page feature fully illustrated in color and black and white.
  • Wilhelm Freddie: Jens Jørgen Thorsen Enna. 15 page retrospective covering Freddie’s career in Dada, Surrealist, and Objects.
  • Om . . . . Cabinet Makers Guild, Ikea, etc.

Includes work by Ole Panton, Niels Jorgen Haugesen, Grete Jalk, Roland Jourdan, L. D. Minsker, Aagaard Andersen, Hans J. Wegner, John Vedel-Rieper, Alf Svensson, Yngvar Sandström, Bernat Klein, Jørgen Petersen, Lars-Göran Nilsson, Tage Olufsson, Evy Westerberg-Lindquist, Kai Kristiansen, Arne Jacobsen, Ingmar Relling, Steffen Syrach-Larsen, Børge Mogensen, Ole Meyer, Juhani Manner, Henning Jensen, Torben Valeur, Erik Møller, Mikael Björnstjerna, Poul Nørreklit, Lem Senge, Aage Herman Olsen, Palle Nørholm, Carillo & Corbella, Kristi Rautanen, Johan Hagen, Hans Olsen, Marjatta Metsovaara, Erik Ole Jørgensen, Kristian Vedel, Anders Pehrson, Svend Åge, Kurt Østervig, Elias Barup, Verner Panton, and others.

Includes advertising work by Hans J. Wegner, Ap Stolen Getama, France & Son A/S, Poul Cadovius, Scandifurn, Thonet, Højer, Kevi, J. O. Carlsson, Karl-Erik Ekselius, Haimi, Yrjö Kukkapuro,  Den Blaa Fabrik, Preben Schou Danish Furniture A/S, Arne Jacobsen, Fritzhansen-Møbler,  J. L. Møller-Højbjerg, N. O. Møller, Domus Danica, Ole Wanscher, and more.

In 1954 the four Scandinavian countries, Denmark, Sweden, Norway and Finland arranged what proved to be the most important marketing effort ever for Scasndinavian design—the monumental exhibition Design in Scandinavia. From 1954 to 1957 Design in Scandinavia toured the United States and Canada. The exhibition was presented in 27 cities, and it was a huge success, initiated by The Danish Society of Arts and Crafts and its sister organizations in the other participating countries.

Based on the success the four countries established what they called the Scandinavian Design Cavalcade, which had a lot of US press coverage as well. In that connection the July 1959 issue of House Beautiful was centered around The Scandinavian Look in U.S. Homes, and it was Denmark and Danish Design in particular that the magazine focussed on. Besides the editorial pages, the numerous ads illustrates that Danish modern furniture was increasingly gaining a stronghold among certain groups of American consumers.

Importers and retail chains like John Stuart Inc., George Tanier, Raymor and Dunbar etc. now sold Danish modern furniture in the US, and by now it was not only hand crafted furniture from the Copenhagen Cabinetmakers’ Guild Exhibitions but also pieces from industrial furniture producers like Fritz Hansen, Søborg Møbelfabrik, Fredericia Furniture and many others. From the end of the 1950s Danish Department stores and other retailers produced comprehensive brochures and booklets in English with prices in US Dollars presenting Danish Design to American and other tourists.

Without exception, these stores all presented the narrative of Danish modern. “Denmark is known all over the world for its exquisite home furnishing, which are characterized by their outstanding design and superb craftsmanship” the department store Magasin claimed in its brochure “Danish Design.”

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