Mobilia no. 313, 1982. Bang & Olufsen Remote Controls; Salone de Mobile 1982.

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Mobilia no. 313

Per Mollerup [Editor]

Per Mollerup [Editor]: Mobilia no. 313. Snekkersten, Denmark: Mobilia, 1982. Original edition. Text in English and Danish. Perfect bound and side stapled wrappers. Unpaginated. Multiple paper stocks. Fully illustrated articles in black and white and some color. Period furniture advertisements. Wrappers light worn but a very good or better copy.

10.25 x 10.18 magazine with fully illustrated articles and period furniture advertisements. The editors described their magazine thus: “Mobilia is an international subscription periodical for furniture, art, handicraft, etc. Mobilia is published in two issues, one of them in Danish and English, and the other one in Swedish and German, the text having been translated as a whole. Mobilia is issued to all members of Møbelfabrikantforeningen i Danmark [The Association of Danish Furniture manufacturers], of Møbelhandlernes Centralforening i Danmark [The Association of Furniture Dealers in Denmark], and of Indendørs Arkitekt Foreningen [The Association of Interior Architects]; in Sweden a collective subscription has been taken by Sveriges Möbelindustriförbund [The Association of Swedish Furniture Manufacturers]. “

  • Remote Control Gets Closer: Communications Director Jørgen Palshøj  of Bang & Olufsen reports on the latest developments for TV and hi-fi equipment
  • The Writing on the Wall is Arabic [Modulex Sign System] by Per Mollerup
  • Salone de Mobile 1982: includes work by Juoko Järvisalo, Alvar Aalto for Artek, Antti Nuresniemi for Vuokko, Yrjö Kukkapuro for Avarte, Erich brendel for TECTA, Charles Polloc for Castelli, Roberto Pamio and Renato Toso for Kinu, Giancarlo Bernini for Bernini, Franco Poli for Bernini, Minale, Tattersfield and Partners, Bruno Rota for Esse, Mattheo Thun  for Bel Air, Peter Shire for Memphis, Afra and Tobias Scarpa for Mawalto, Antonio Citterio for Grand Hotel, Mario Bellini for Pigro, Paolo Deganello for Cassina, Anna Castell Ferrieri for Kartell, Aceta for Zanotta, Ettore Sottsass, Jr. for Zanotta and De Pas, D'Urbino and Lomazzi for Zanotta among others
  • What's On
  • Stage design: Staging by Helge Refn; Niels Kryger the architect reviews the design of the new Great Belt Ferry: Kronprins Frederik
  • Roots, Growth and Decay by Jens Nielsen, Chief Designer of the Danish State railway comments on three books: includes work by Eliel Saarinen and Peter Behrens among others
  • Newsfront: includes work by Esko Pajamies, Johan Svobada, Eero Arnio, Erik Magnussen for Stelton and for Louis Poulsen, John Wyndham, Enzo Berti, Japanese ID Award Winners and Jens Bersen and Susse Fischer among others
  • Book reviews
  • Appetizing

In 1954 the four Scandinavian countries, Denmark, Sweden, Norway and Finland arranged what proved to be the most important marketing effort ever for Scandinavian design—the monumental exhibition Design in Scandinavia. From 1954 to 1957 Design in Scandinavia toured the United States and Canada. The exhibition was presented in 27 cities, and it was a huge success, initiated by The Danish Society of Arts and Crafts and its sister organizations in the other participating countries.

Based on the success the four countries established what they called the Scandinavian Design Cavalcade, which had a lot of US press coverage as well. In that connection the July 1959 issue of House Beautiful was centered around The Scandinavian Look in U.S. Homes, and it was Denmark and Danish Design in particular that the magazine focussed on. Besides the editorial pages, the numerous ads illustrates that Danish modern furniture was increasingly gaining a stronghold among certain groups of American consumers.

Importers and retail chains like John Stuart Inc., George Tanier, Raymor and Dunbar etc. now sold Danish modern furniture in the US, and by now it was not only hand crafted furniture from the Copenhagen Cabinetmakers’ Guild Exhibitions but also pieces from industrial furniture producers like Fritz Hansen, Søborg Møbelfabrik, Fredericia Furniture and many others. From the end of the 1950s Danish Department stores and other retailers produced comprehensive brochures and booklets in English with prices in US Dollars presenting Danish Design to American and other tourists.

Without exception, these stores all presented the narrative of Danish modern. “Denmark is known all over the world for its exquisite home furnishing, which are characterized by their outstanding design and superb craftsmanship” the department store Magasin claimed in its brochure “Danish Design.”