PM / A-D: April 1937. Clarence P. Hornung 16-page insert. New York: The Composing Room/PM Publishing Co.

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P-M
April 1937

Clarence P. Hornung, Robert L. Leslie and Percy Seitlin [Editors]

Robert L. Leslie and Percy Seitlin [Editors]: PM [An Intimate Journal For Art Directors, Production Managers, and their Associates]. New York: The Composing Room/P.M. Publishing Co., Volume 3, No. 8: April 1937. Original edition. Slim 12mo. Embossed and die stamped perfect bound and sewn French folded wrappers. 56 [8] pp. Illustrated articles and advertisements. Multiple paper stocks. Cover design by featured artist Clarence P. Hornung. Lightly worn and toned wrappers.  A nearly fine copy.

5.5 x 7.75 Digest with 56 [8] pages of articles and advertising:

  • Clarence P. Hornung: 16-page b/w letterpress insert of Hornung's graphic and industrial Design work and an interview conducted by Robert L. Leslie.
  • Gy Zilzer
  • Functional Color by Faber Birren
  • The Colonial Apprentice
  • Lucien Bernhard: commemorative 4-page color insert designed by Bernhard.
  • John Peter Zenger, Printer
  • A Preface to words
  • Editorial Notes
  • Photography
  • PM Shorts mention: Sol Cantor, Robert L. Leslie, Gy Zilzer, Rosella Kerner, Herbert Matter.

Listing of Advertisements: H. Wolff Press, Intertype, Flower Electrotype, Reliance Reproduction Co., Pioneer Moss Photo Engravers, Merganthaler - Linotype Co., Ludlow Typograph Co., Wilbar Photo Engraving, Art Gravure Co. and Thomas N. Fairbanks Co.

Clarence P. Hornung studied at City College and at Columbia University. He was a designer for American Type Foundry and a member of the Society of Designers for Industry in New York City. In addition to designing several hundred trademarks, package designs and industrial designs, he designed book bindings for such clients as Harperπs, Metropolitan Museum of Art, H. Wolff, Limited Editions Club, Encyclopedia Britannica, Heritage Press and DuPont.

PM magazine was the leading voice of the U. S. Graphic Arts Industry  from its inception in 1934 to its end in 1942 (then called AD). As a publication produced by and for professionals, it spotlighted cutting-edge production technology and the highest possible quality reproduction techniques (from engraving to plates). PM and A-D also championed the Modern movement by showcasing work from the vanguard of the European Avant-Garde well before this type of work was known to a wide audience.

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