ARTS AND ARCHITECTURE, April 1952.The Ladera Project by A. Quincy Jones & Frederick Emmons for Joseph Eichler Homes.

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April 1952

John Entenza [Editor]

John Entenza [Editor]: ARTS AND ARCHITECTURE. Los Angeles: John D. Entenza, Volume 69, No. 4, April 1952. Slim folio. 46 pp. Illustrated articles and advertisements.. Cover is a Fountain Detail by Bernard Rosenthal photographed by Julius Shulman. Mailing label to rear panel. Wrappers lightly worn, creased and soiled, but a very good copy.

9.75 x 12.75 vintage magazine with 46 pages of editorial content and advertisements from leading purveyors of West Coast mid-century modernism, circa 1952.  Staff photography by Julius Shulman. In terms of decor, there is none of that Chippendale jive here-- every residential interior is decked out in full midcentury glory.

Contents include:

  • Building by Richard Neutra For The Northwestern Mutual Fire Insurance Co. Features the Pacific Coast Studio of The American Crayon Company designed by Richard Neutra. In "The Style of American Crayon" Emmy Zweybruck wrote " . . . Preaching what they practice is the last and very logical step towards the complete integration of American Crayon Company's effort as a producer of art materials and their fullest use as a creative and artistic force."
  • Houses From Denmark by Arne Jacobsen
  • A Modular House by Frederic Barienbrock And Eugene Memmler
  • A New Case Study House by Craig Ellwood
  • The Ladera Project, by A. Quincy Jones & Frederick Emmons, Developed by Joseph Eichler Homes
  • Robinson's Beverly by William Pereira & Charles Luckman, Charles Matcham, Raymond Loewy Corporation Interior Design
  • Notes In Passing
  • Cinema
  • Music
  • A full-page, 2-color ad for the Herman Miller Furniture Company
  • Currently Available Product Literature And Information
  • and more.

Editorial Associates for Arts and Architecture included Herbert Matter and Charles Eames. Julius Shulman was the staff photographer.  The Editorial Advisory Board included William Wilson Wurster,Richard neutra, Isamu Noguchi, eero Saarinen, Gardner Dailey, Sumner Spaulding, Mario Corbett, Esther McCoy, John Funk, Gregory Ain, George Nelson, Gyorgy Kepes, marcel Breuer, Raphael Soriano, Ray Eames, Garret Eckbo, Edgar Kaufman, Jr. and others luminaries of the mid-century modern movement.

In 1938, John Entenza joined California Arts and Architecture magazine as editor. by 1943, Entenza and his art director Alvin Lustig had completely overhauled the magazine and renamed it Arts and Architecture. Arts and Architecture championed all that was new in the arts, with special emphasis on emerging modernist architecture in Southern California.

One of the pivotal figures in the growth of modernism in California, Entenza's most lasting contribution was his sponsorship of the Case Study Houses project, which featured the works of architects Thornton Abell, Conrad Buff, Calvin Straub, Donald Hensman, Charles Eames, Eero Saarinen, J. R. Davidson, A. Quincy Jones, Frederick Emmons, Don Knorr, Edward Killinsworth, Jules Brady, Waugh Smith, Pierre Koenig, Kemper Nomland,   Kemper Nomland Jr., Richard Neutra, Ralph Rapson, Raphael Soriano, Whitney Smith, Sumner Spaulding, John Rex, Rodney Walker, William Wilson Wurster, Theodore Bernardi and Craig Ellwood. Arts and Architecture also ran articles and interviews on artists and designers such as Jackson Pollock, Robert Motherwell, George Nakashima, George Nelson and many other groundbreakers.