INTERIORS + INDUSTRIAL DESIGN March – July 1950 [Volume 109, nos. 8 – 12]. Francis de N. Schroeder [Editor].

INTERIORS + INDUSTRIAL DESIGN

March - July 1950 [Volume 109, nos. 8 - 12].

Francis de N. Schroeder [Editor]

Francis de N. Schroeder [Editor]: INTERIORS + INDUSTRIAL DESIGN. New York: Whitney Publications,  March - July 1950 [Volume 109, nos. 8 - 12].  Original editions bound in blue fabricoid with gold stamped spine. A non-circulating University library edition with expected institutional stamps. All covers and advertisments present. Covers by Grisha, Paul A. Mayen, Jacques Lipchitz, Arno, and Hubert Leckie.  Dusty and slightly musty: a nice reference copy.

[5] 9 x 12 magazines with 870 total pages of color and black and white examples of the best modern American interior and industrial design, circa 1950 -- offering a magnificent snapshot of the blossoming modern movement after World War II. A very desirable, vintage publication in terms of form and content: high quality printing and clean, functional design and typography and excellent photographic reproduction make this a spectacular addition to a midcentury design collection. Highly recommended.

Interiors was a hard-core interior design publication, as shown by their publishing credo: "Published for the Interior Designers Group which includes: interior designers, architects who do interior work, industrial designers who specialize in interior furnishings, the interior decorating departments of retail stores, and all concerned with the creation and production of interiors-- both residential and commercial."

Contents include:

• The Contemporary Domestic Interior. Introduction By George Nelson. Multi-Page Profiles Of Work By Frank Lloyd Wright ["Too many houses, when they are not little stage settings or scene paintings, are mere notion stores, bazaars, or junk shops."], Luigi Figini, Le Corbusier, Walter Bogner, Twitchell & Rudolph, Serge Chermayeff, William Lescaze, Edward Durell Stone Associates, Nims Incorporated, George Nelson ["The client, an individual to whom I have been linked for years by ties consisting mainly of mutual lack of admiration, has requirements that could have been met in a room with four times the area. It was the not unfamiliar case of a person with the tastes of a tycoon, the collecting instincts of a magpie, intellectual pretensions largely without foundation, and the income of a vice president of a hot dog stand."], Architects Associated, Richard Neutra [Julius Shulman], Alexander Girard, Paul Laszlo, and Oscar Stonorov.
• Letter From Eva Zeisel Commenting On The 'Schmoo' Controversy.
• For Your Information: Displayon The Avenue: Bon Marche, The White House, Macy's, Denver; Akron Art Institute; Ceramics By Rose Kreb And Angelo Lane;  Spring In Gramercy Park: Edward Wormley, Inez Croom, etc.
• Jeanne Reynal, Mosaicist. 6 Pages Photographed By Arthur Drexler.
• 3 Judgements: Good Design At The Merchandise Mart, With Candid Photo Of Ray And Charles Eames, Edgar Kaufmann, Harry Weese, Alexander Girard, Sargent Shriver, Mr. Taka [Eames Assistant] And Others. Very Cool Indeed. Includes Multiple Installation Photographs Credited To Charles Eames. Work By Herman Miller, Edward Wormley, William Armbruster, Van Keppel-Green, Allan Gould, Eero Saarinen, Ray Komai, Russel Wright, Thonet, Ray Eames, Stig Lindberg, Etc.
• 3 Judgements: The A. I. D.'s Jury Commends And Comments. Ross Litell, William Katavolos And Douglas Kelley; Geraldine Funk; A. W. Geller & Goerge Nemeny; Joseph Carreiro; Frannie Dressel; Philip Johnson; Emily Selkirk.
• 3 Judgements: Moma Low-Cost Furniture Internatinal Competition. Photgraph Of The Winners {Charles Eames, Alexey Brodovitch, Don Knorr, James Prestini, Robin Day, etc.] And Work By Charles Eames, Don Knorr, Davis Pratt, And Clive Latimer & Robin Day.
• I. M. Pei Residence, Photographed By Arthur Drexler
• Ico Parisi Designs The Libreria Dello Stato, Milan.
• The New Fabrics: Greta Magnusson Grossman, Knoll, Ben Rose, Ruth Adler, Benjamin Baldwin And William Machado,  etc.
• In The Showrooms / Furniture News: Carter Winter, Irving Sabo, Paolo Chessa and Ray Komai; Paul Frankl; Edward Wormley; Paul McCobb; Eva Zeisel; Jens Risom; Harold Schwartz; Baker Furniture; Mason-Art; Lehigh; Alexander Styne; S. H. Vakassian; Van Keppel-Green; Molla; Pipsan Saarinen-Swanson; Paul Laszlo; etc.
• Merchandise Cues: Arundell Clarke; Shades By Henri; Edwin Jackson; etc.
• Advertisements For Knoll Associates, Good Design At The Merchandise Mart, Laverne, Raymor, Paul Frankl For Johnson, Dunbar, Pascoe, Herman Miller, Harvey Probber, Century Lighting Half-Page Ad By Paul Rand,  Howard Miller, Kurt Versen, etc.
• Magazines From Abroad: Form, Bonytt, Bauen Und Wohnen, Dansk Kunsthaandvaerk, etc.
• The Caribe Hilton, Puerto Rico: 14 Pages In Color And Black And White.
• Meribel Of The Three Vallley: Paul Grillo, Architect
• Light Remodeling: Robert Rosenberg, Architect
• Makers Of Tradition: 9. John Goddard: Francis De N. Schroeder
• In The Showrooms: Lighting By Greta Von Nessen, Edward Wormley, Harry Gitlin, Paavo Tynell, Kurt Versen, Sam Prager, Heifetz, Arthur Klepper, Baldwin Kingrey, Andrew Szoeke, Lee Rosen, Paul McCobb, Bonniers, etc.
• Carpets By Josef Blumenfield For Edward Fields, Edna Vogel, Geraldine Funk, etc.
• Merchandise Cues: Canterbury Crafts; Picturesque Plastics; Ben Rose; Richard Thibaut; etc.
• Advertisements For Knoll Associates, Laverne Full-Page Ad Designed By Gyorgy Kepes, Dunbar, Paul Frankl For Johnson, Pascoe, Raymor, Herman Miller, Gotham Lighting By Ray Komai, Jens Risom, Van Keppel-Green, Kurt Versen, etc.
• Profile Of Cover Artists William Lackowicz, George Dotzenko And Paul Mayen.
• For Your Information: Edward D. Stone; Usonian Homes by David Henken; Paul Schweikher And Winston Elting;  Gregory Ain House At Moma; etc.
• East Side Basement, An Art Gallery To Live In: Edgar Kaufmann, Jr. Residence Photographed by Arthur Drexler. 12 Well Illustrated Pages.
• Suburban Observation Post: Richard Neutra Photographed by Julius Shulman. 4 Well Illustrated Pages.
• Jacques Lipchitz, A Portfolio Of Photographs by Paul Weller.
• Henrose Showroom by Lester Tichy
• Color Is The Key: 40 Different Manufacturers Sell Good Interior Design Toghether Through The Grand Rapids Furniture Makers Guild. Paul Frankl, T. H. Robsjohn-Gibbings In Color.
• The New Gibbings Is Mellower: The 55 New Pieces Designed by T. H. Robsjohn-Gibbings For Widdicomb.
• Frankl Bleaches Cork And Creates Moods: Paul Frankl For The Johnson Furniture Company.
• Not Desks But Offices: The Executive Furniture Guild Program.
• Merchandise Cues: Maurice Martine; Futorian Manufacturing; Charak; Sara Jane Aleshire; etc.
• Advertisements For Herman Miller, Raymor, Pascoe, Good Design At The Merchandise Mart, Knoll Associates by Herbert Matter, Greta Magnusson Grossman For Modern Color, Kurt Versen, etc.
• Full-page illustrated article on Edgar Kaufmann,  Jr's . PRIZE DESIGNS FOR MODERN FURNITURE from the International Competition for Low-Cost Furniture Design sponsored by the Museum of Modern Art. Includes work by Georg Leowald, Alexey Brodovitch, Willy and Emil Guhl, Theodore Luderowski, Oliver Lundquist and Abel Sorensen and others.
• Burton Schutt’s California Campong
• House by Wahl Snyder and George Farkas
• Paolo Chessa
• Full-page two-color ad for the Herman Miller Furniture Company’s George Nelson benches.
• Knoll Associates new Dallas Showroom: work by Eero Saarinen, Florence Knoll, Franco Albini, George Nakashima, etc.
• Industrial Design: Auto Design Symposium with contributions by Raymond Loewy, Philip Johnson, Wilder Hobson, Howard Darrin, Eliot Noyes,  J. M. Crawford, aand others.
• Industrial Design: The Body Beautiful by George Nelson
• Merchandise Cues: tableware, accessories, lamps, fabrics, wallpapers, furniture, etc. includes fabric by Paul Rand.
• For Your Information: Edward D. Stone's A. Conger Goodyear House; Marcel Breuer At Vassar; Cranbrook Academy;  etc.
• Magazines From Abroad: Domus, Edilizia Moderna, Art Et Industrie, L'architecture D' Aujourd' Hui, etc.
• Merchandise Cues: Greta Magnusson Grossman For Modern Color; Natzler Cermaics; etc.
• Advertisements For Laverne Orginals By Gyorgy Kepes, Herman Miller, etc.
• And much more.

George Nelson famously served as Editorial contributor to Interiors, where he used the magazine as his bully pulpit for bringing modernism to middle-class America. Interiors was a hard-core interior design publication, as shown by their publishing credo: "Published for the Interior Designers Group which includes: interior designers, architects who do interior work, industrial designers who specialize in interior furnishings, the interior decorating departments of retail stores, and all concerned with the creation and production of interiors-- both residential and commercial."

Interiors during its peak in the 1950s was the most beautfully designed and printed American Interiors magazine I have seen. An amazing vintage mid-century resource, not to be missed. Excellent vintage resource for wallpaper, rugs and floorware, funiture, lighting, decorative objects, etc.