PM
October 1936
Robert L. Leslie and Percy Seitlin [Editors]
Robert L. Leslie and Percy Seitlin [Editors]: PM [An Intimate Journal For Art Directors, Production Managers, and their Associates]. New York: The Composing Room/P.M. Publishing Co., Volume 3, No. 2: October 1936. Original edition. Slim 12mo. Photographicaly-printed, thick wrappers with Wire - O Binding and blank acetate cover panel. 38 [10] pp. Illustrated articles and advertisements. Multiple paper stocks. Cover artwork by Samuel Bernard Schaeffer. Wrappers faintly worn. A nearly fine copy.
5.5 x 7.75 wire-bound Digest with 38 [10] pages of articles including Functional Color by Faber Birren, Mr. Emery Gondor Comes To America, Bullen Speaks, Editorial Notes, Some Notes on Printing Design, Artists Guild Jacket Show and Pose Please (Insert designed) by Samuel Bernard Schaeffer.
PM Shorts mention: Harry Rodman, Sol Cantor, Ernest Krungliveus, Tom Benrimo, Daniel DeKoven and Ruth Bernhard.
Listing of Advertisements: Intertype, The Bauer Type Foundry, The Composing Room, Reliance Reproduction Co., Celluloid, Merganthaler Linotype Co., Flower Electrotypes, Beck Engraving, Whitney Press, The J. F. Fapley Co., Kipe Offset Process Co. and Whitehead and Alliger Co.
Samuel B. Schaeffer (B. 1905) received his art training as an apprentice with the Art Guild and the New York Evening Industrial School of Art. He designed over 200 book jackets and bindings for 35 publishers and designed printed cottons and silks. He exhibited at the Art Center in 1930. He illustrated Lotus and Chrysanthemum, The Book of American Presidents and These Restless Heads. He authored and illustrated the books Pose Please and Morning Noon Night.
PM magazine was the leading voice of the U. S. Graphic Arts Industry from its inception in 1934 to its end in 1942 (then called AD). As a publication produced by and for professionals, it spotlighted cutting-edge production technology and the highest possible quality reproduction techniques (from engraving to plates). PM and A-D also championed the Modern movement by showcasing work from the vanguard of the European Avant-Garde well before this type of work was known to a wide audience.