PUBLICITE 8
Publicite et Arts Graphiques
Werbung Und Graphishce Kunst
Advertising and Graphic Art
Maurice Collet [Editor]
Maurice Collet [Editor]: PUBLICITE 8 [Review of Publicity and Advertising Arts in Switzerland]. Geneva: Maurice Collet Editeur, n.d. [1954]. Text in French, German and English. Trivial wear. Unmarked interior and out-of-print. Cover design by Pierre Monnerat. A nearly fine oversized softcover book bound with french-folded wrappers.
9.5 x 12 softcover book with 132 pages and 430 colorand black and white design samples of the best in Swiss Graphic Arts, circa 1950. A beautifully designed and produced book that must be seen to be truly appreciated. Highly recommended.
Contents:
Posters: 20 pages and 54 examples
Advertisements: 47 pages and 134 examples
Catalogues, folders, booklets, covers, trademarks, etc.: 39 pages and 165 examples
Exhibitions, show windows, packaging: 23 pages and 77 examples
Advertisements: 80 pages of industry advertisements
Includes work by Walter Bangeter, Donald Brun, Fritz Buhler, Eric Fraser, Otto Glaser, Hans Hartmann, Warja + Gottfried Honegger-Lavater, Herbert Leupin, Richard Lohse, Walter Niggli, Henri Ott, Celestino Piatti, Peter Schmidlin, Carlo Vivarelli, Kurt Wirth and many, many others.
Hiebert wrote "The Swiss school is concerned that design be more than a frivolous cluttering of the environment. " Sounds good to me.