PHOTO-LETTERING NUMBER ONE
ALPHABET DIRECTIONS NUMBER TWENTY
Photo-Lettering Inc.
Ed Benguiat [designer]: PHOTO-LETTERING NUMBER ONE: ALPHABET DIRECTIONS NUMBER TWENTY. New York City: Photo-Lettering Inc., 1973. Original edition. Slim quarto. Stapled self wrappers. 24 pp. Photocomposition samples. Interior unmarked and very clean. Out-of-print. Cover design by Ed Benguiat. A nearly fine copy with trivial wear.
9 x 12 softcover book with 24 pages copiously illustrated in black and white. Includes the introduction of Photo-Lettering's Busorama and a wide selection of their 1970's display faces. These fonts would look right at home in a pair of bell bottoms.
Photo-Lettering designers included Bob Alonso, Vincent Pacella, Vic Caruso, and the master Ed Benguiat.
From Luc Devroye, McGill University on Extinct 20th Century Foundries: "New York based photocomposition, lettering and digital type business active from 1936-1997, cofounded by Harold Horman and Edward Rondthaler in 1936 . . . . It was one of the earliest and most successful type houses to utilize photo technology in the production of commercial typography and lettering."