GRAPHIS 76
Walter Herdeg [Editor]
Walter Herdeg [Editor]: GRAPHIS 76. Zurich: Graphis Press 1958. Volume 14, No. 76, 1958. Original edition. A very good original magazine: page edges lightly yellowed. Cover art by Andre Francois.
9.25 x 11.75 magazine with 82 pages of b/w and color examples of modern graphic design, circa 1958. Text in in English, French and German. Graphis was (and still is) one of the most important and influential European graphic design publication. Graphis has been revered for its artistic presentation, impeccable design, and exemplary production qualities. Global in scope, Graphis is a compelling record of the most significant and influential communication work being produced today. In visually driven articles, Graphis beautifully presents the best work produced internationally in Graphic Design, Advertising, Branding & Identity, Illustration, Publishing, Packaging Design, Typography and Photography. with a focus on modern European designers. Graphis’s most influential and groundbreaking years were from the 1940s to the mid-1960s.
Issue 76 of Graphis magazine presents the following articles: Art Directors Club of New York 56th Annual Exhibition of Advertising and Editorial Art and Design, written by Arnold Roston; Invitation Cards, by Hans Pflug; Tribal Art of Middle India, by V. Ellwin; and Ancient Ivories from the Negev, by Jean Perrot. Artists profiled include Andre Francois, written by Claude Roy; Charles Eames/Arnold Arnold: Designed for Play, by Michael Haber & Arnold Arnold; Eugenio Carmi, by Franco Russoli; and Bill Sokol, by Marc Senigo.
- Andre Francois (Claude Roy, Paris)
- Art Directors Club of New York, 56th Annual Exhibition of Advertising and Editorial Art and Design (Arnold Roston, New York) Bradbury Thompson, Genee Federico, Will Burtin, Alexander Girard, Ray Komai,Lester Beall,
- Charles Eames/Arnold Arnold. Designed for Play (Michael Haber, London, and Arnold Arnold, New York) 5-page article on Charles Eames toy designs for Tigrett, the Toy, the Coloring Toy and House of Cards.
- Eugenio Carmi (Franco Russoli, Milano)
- Bill Sokol (Marc Senigo, New York)
- Invitation Cards (Hans Pflug, Zurich)
- Tribal Art of Middle India (V. Ellwin, Shillong, India)
- Ancient Ivories from the Negev (Jean Perrot, Jerusalem)
- Book-Review
These periodicals are much harder to find than the well known Graphis Annuals, which are essentially pictorial “best of” collections and lack the depth and text of the originals. These publications are also more valuable as they are the original documents. Many of the articles are written by important artists, critics and scholars.