MODERN PUBLICITY 1959 – 60
29th Annual of International Advertising Art
Wilfrid Walter [Editor]
Wilfrid Walter [editor]: MODERN PUBLICITY 1959 – 60 [29th Annual of International Advertising Art]. London and New York: The Studio Publications, 1959. First edition. Quarto. Red cloth titled in gold. Printed dust jacket. 176 pp. 29 color illustrations and 432 black and white illustrations. Jacket edgeworn and lightly rubbed. Interior unmarked and clean. Out-of-print. Jacket design by Paul Peter Piech. A very good or better copy in a very good dust jacket.
8.75 x 11.25 hard cover book with 176 pages and 461 illustrations, 29 in color. The juried selection of contents represent 33 countries: Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Czechoslovakia, Denmark, Eire, Finland, France, Germany, Great Britain, Holland, Hungary, Hong Kong, India, Israel, Italy, Japan, Luxembourg, Malta, New Zealand, Norway, Poland, Rumania, Spain, Sweden, Switzerland, Union of South Africa, USA and Uruguay.
- Countries Represented
- Acknowledgments
- Editorial Invitation
- Index
- Editor's Foreword
- Illustrations
- Posters
- Press Advertising
- Direct Mail
- Packaging
- Showcards
- Labels
- Trade Marks
- Record Sleeves
- Calendars
- Advertiser's Announcements
Includes work by Saul Bass Associates, Lester Beall, Jack Birdsall, Jan Bons, Donald Brun, Erik Bruun, Jean Carlu, Gene Federico, Piero Fornasetti, A. G. Fronzoni, Ashley Havinden, Yusaku Kamekura, Eckhard Neumann, Hiroshi Ohchi, Paul Peter Piech, Hans Schleger, Anton Stankowski, Armando Testa, Tomi Ungerer and Bruno Vetterli among many others.