BLATT 15
Wolfgang Weingart
Wolfgang Weingart: BLATT 15. Basle: W. Weingart, Mai 1972. Original edition [Dokumentation 1960 – 1970 / Arbeiten von W. Weingart ICTA, Auflage: 75 Exemplare]. Poster with trim dimensions 23 3/16 x 19 5/16 in. (58.9 x 49 cm) letterpress printed on white wove paper. Light wear to right edge, but a very good example of this poster printed in an edition of 75 copies.
23 3/16 x 19 5/16 in. (58.9 x 49 cm) letterpress print on white wove paper with a colophon to the upper left that reads “Belträge zu Fragen der visuellen Gestaltung 28 CH 4001 Basle 1 Switzerland P. O. B. 34; © 1972 by W. Weingart. Basle Switzerland Printed in Switzerland.”
Copies in the collection of the Cooper Hewitt, Smithsonian Design Museum and the Museum für Gestaltung, Zürich.
Wolfgang Weingart (Germany, 1941 – 2021) was an internationally known graphic designer and typographer. His work is categorized as Swiss typography and he is credited as "the father" of New Wave or Swiss Punk typography.
“For me, typography is a triangular relationship between design idea, typographic elements, and printing technique.”
Weingart was born near the Swiss border of Germany, in the Salem Valley, in 1941. He lived near Lake Constance for about thirteen years, moving to Lisbon in 1954 with his family. In April 1958 he returned to Germany and began his studies at the Merz Academy in Stuttgart, where he attended a two-year program in applied graphic arts. He learned typesetting, linocut and woodblock printing.
Weingart then completed a three-year typesetting apprenticeship in hot metal hand composition at Ruwe Printing. There he came into contact with the company’s consulting designer, Karl-August Hanke, who became his mentor and encouraged him to study in Switzerland.
Weingart met Emil Ruder and Armin Hofmann in Basel in 1963 and moved there the following year, enrolling as an independent student at the Schule für Gestaltung Basel (Basel School of Design). In 1968, he was invited to teach typography at the institution’s newly established Kunstgewerbeschule where Hofmann taught. The designers that surrounded Hofmann were not as focused on using Swiss-style principles in application to their work. These stylistic choices proved to be a great influence on Weingart, who was one of the first designers to abandon these strict principles that controlled Swiss design for decades. As he later wrote, “When I began teaching in 1968, classical, so-called “Swiss typography” (dating from the 1950s), was still commonly practiced by designers throughout Switzerland and at our school. Its conservative design dogma and strict limitations stifled my playful, inquisitive, experimental temperament and I reacted strongly against it. Yet at the same time I recognized too many good qualities in Swiss typography to renounce it altogether. Through my teaching I set out to use the positive qualities of Swiss typography as a base from which to pursue radically new typographic frontiers.”
Between 1974 and 1996, at Hofmann’s invitation, Weingart taught at the Yale Summer Program in Graphic Design in Brissago, Switzerland. For over forty years he has lectured and taught extensively in Europe, North and South America, Asia, Australia and New Zealand.
According to Weingart, "I took 'Swiss Typography' as my starting point, but then I blew it apart, never forcing any style upon my students. I never intended to create a 'style'. It just happened that the students picked up—and misinterpreted—a so-called 'Weingart style' and spread it around."
Weingart was a member of the Alliance Graphique Internationale (AGI) from 1978 to 1999, and served on the editorial board of Typographische Monatsblätter magazine from 1970 to 1988. In 2005 he was awarded the honorary title of Doctor of Fine Arts from MassArt. In 2013 he was a recipient of the AIGA Medal, the highest honor of the design profession, for his typographic explorations and teaching. In 2014 Weingart received the Swiss Grand Prix of Design award, presented by the Federal Office of Culture for his lifelong merits as a designer. [Wikipedia]