NEUE INDUSTRIEBAUTEN
H. and T. Mauer, R. P. Lohse
NEUE INDUSTRIEBAUTEN [New Industrial Buildings]. Ravensburg: Otto Maier Verlag, 1954. First edition [Bauen + Wohnen]. Text in German. Quarto. Glossy photo illustrated paper covered boards. Decorated cloth backstrip. 96 pp. Black and white photographs and floor plans throughout. Corners bumped, but still a nearly fine copy of this elegant production.
9.5 x 11-inch hardcover book with 96 pages devoted to New Industrial Buildings, circa 1954, and featuring lovely graphic design and typography from Richard P. Lohse. An early example of the Swiss "intergral typography" — the book design combines san serif typography, classic proportions and assymetric page layouts.
Includes architecture by Gardner A. Dailey, Hans Fischli, Walter Gropius, Mies van der Rohe, Heinz Rasch, Skidmore Owings & Merrill, FRS Yorke, and other mid century masters.
Richard Paul Lohse (1902 – 1988) was a Swiss painter and graphic artist and one of the main representatives of the concrete and constructive art movements. Born in Zürich in 1902, his early wish to study in Paris was thwarted due to his difficult economic circumstances. In 1918, he joined the advertising agency Max Dalang, where he trained to become an advertising designer. Lohse, then an autodidact, painted expressive, late-cubist still lifes. In the 1930s, his work as a graphic artist and book designer placed him among the pioneers of modern Swiss graphic design; in paintings of this period, he worked on curved and diagonal constructions. Success eventually allowed him to establish his own graphic design studio in Zürich. In 1937, Lohse co-founded Allianz, an association of Swiss modern artists, with Leo Leuppi. In 1938, he helped Irmgard Burchard, to whom he was married for a brief time, to organise the London exhibition "Twentieth Century German Art". His political convictions then led him into the resistance movement, where he met his future wife Ida Alis Dürner. The year 1943 marked a breakthrough in Lohse's painting: he standardised the pictorial means and started to develop modular and serial systems. In 1953, he published the book New Design in Exhibitions, and from 1958, he became co-editor of the magazine Neue Grafik. [wikipedia]