Typografische Monatsblätter January 1966
Schweizer Graphische Mitteilungen / Revue suisse de l’imprimerie
Rudolf Hostettler [Editor]
Rudolf Hostettler [Editor]: Typografische Monatsblätter / Schweizer Graphische Mitteilungen / Revue suisse de l’imprimerie [Swiss Typographic Monthly Magazine: Journal for Typographic Composition, Design, Communication, Printing and Production]. St. Gallen: Zollikofer / Schweizerischer Typographenbund Bern, Jahrgang 85, Nr. 1, January 1966. Text in German. Slim quarto. Perfect bound and stitched wrappers. 98 pp. Illustrated articles and trade advertisements. Cover Design: André Gürtler. Typeface used throughout: Univers. Wrappers lightly rubbed and worn with an unobtrusive pen mark to front wrapper, but a very good or better copy.
9 x 11.685 typography journal with 98 pages of illustrated articles.Whether you call it the Swiss Typographic Monthly Magazine, Swiss Graphic Communications or The Review of Swiss Printing, you know the advertisements alone are worth the price of admission.
The Swiss Style (also known as International Typographic Style) was developed in Switzerland in the 1950s. This style was defined by the use of sans-serif typefaces, and employed a page grid for structure, producing asymmetrical layouts. By the 1960s, the grid had become a routine procedure. The grid came to imply the style and methods of Swiss Graphic Design. Also stressed was the combination of typography and photography as a means of visual communication. The primary influential works were developed as posters, which were seen to be the most effective means of communication.
Contents:
- Satz, la composition
- Schrifttafel: Goldene Gründungsplatte aus Persepolis von Darius I.
- Felix Berman, Basel: TM 1966
- Rudolf Hostettler, St.Gallen: Neue Berufsbilder für Schriftsetzer und typographische Gestalter
- Paul Heuer, Bern: Die Einsatzmöglichkeiten der Electronik beim Einzelbuchstabenstaz (Blei und Film)
- Entwicklung des Computersatzes
- Felix Berman, Basel: Typographie muß nicht unbedingt schön sein
- Marcel Vuarnoz : Une imprimerie sur votre bureau
- M. Probst : L’ordinateur électronique
- René Pellouchoud : Correcteurs
- Druck, l’impression
- Heino Petersen, Zürich: Ist der Hochdruck noch rentabel?
- Seite für den Druckerstift. Das Formenschließen
- Harro Werner, Zürich: Der Offset schlägt eine Bresche
- TM-Offsetteil
- A. Siegel : Les encres dans l’imprimerie
- L’impression fantôme
- Nouvelles de Heidelberg
- Kommentar und Nachrichten
- W. P. Jaspert, London: Eurographic-Press-Kommentar
- Ludwig Hodel, Wädenswil: Die Technik verändert das Bild der graphischen Branche
- Dr. Johann J. Hock, Frankfurt am Main: Pariser Kongreß
- Aktuelle Nachrichten
- Kalender und Neujahrsgaben
- P. Gratwohl : Critères
- Echos des arts graphiques
- Organisation, l’organisation
- P. Gratwohl et H.-P. Schmidt : Une entreprise dynamique, Cerutti
The Typografische Monatsblätter was one of the most important journals to successfully disseminate the phenomenon of Swiss typography to an international audience, as well as spread the burgeoning ideas of the New Wave style. In existence for almost eighty years, the journal was a vital forum for concepts and discussion. Throughout these years, the Swiss typographic journal witnessed significant moments in the history of typography and graphic design. In the second half of the 20th century factors such as technology, socio-political contexts, and aesthetic ideologies profoundly affected and transformed visual language.