PUBBLICITÁ IN ITALIA 1966 – 1967
Franco Grignani [Designer]
Milan: L'Ufficio Moderno, November 1966. First edition. Text in Italian, French, German and English. Quarto. Orange cloth boards decorated in black. Photo illustrated dust jacket. 244 [xcviii] pp. 500+ color and black and white illustrations. Dust jacket and book design by Franco Grignani. Jacket with mild shelf wear and top edge slightly roughened. Textblock page 107/108 with a binding error chip to lower edge affecting no content. A very good or better copy in a very good or better dust jacket.
8.5 x 11.75 hard cover book with 244 pages and over 500 color and black and white illustrations plus 98 pages of vintage advertising. Beautifully designed and printed in Italy, this Pubblicitá Annual surpasses all of its' contemporary colleagues [Graphis Annual, Modern Publicity, Art Directors Club, etc.] in terms of form and content. Highly recommended.
Contents:
- Function and Responsibility of Advertising Graphics: Lara Vinca Massini
- Posters
- Advertisements
- Brochures, Booklets, Catalogues
- Publishing
- Calendars & Greeting Cards
- Packaging
- Letterheads, Trade-marks
- Exhibitions, Show-Windows
- Miscellaneous
- Cinematographic and Television Advertising
- 98 pages of contemporary advertising, including four pages of Olivetti ads.
Artists include Franco Albini, Saul Bass, Franco Bassi, Dante Bighi, Fulvio Bianconi, Egidio Bonfante, Ezio Bonini, Carlo Bruni, Aldo Calabresi [Studio Boggeri], Erberto Carboni, Eugenio Carmi, Mimmo Castellano, Romolo Castiglioni, Giulio Confalonieri, Silvio Coppola, Carmelo Cremonesi, Theo Crosby, Alfredo Danti, Nico Edel, Luciano Emmer, Colin Forbes, Alan Fletcher, Mario Fattori, A. G. Fronzoni, Otto Frei, Gino Gavioli, Bob Gill, Franco Grignani, Renato Gruau, Giancarlo Guerrini, Franco Helg, Max Huber, Giancarlo Iliprandi, Mauro Ivaldi, Guido Jannon, Anita Klinz, Italo Lupi, Ugo Lazzari, Riccardo Manzi, Enzo Mari [Studio Boggeri], Roberto Mango, Bob Noorda, Ilio Negri, Ferenc Pinter, Giovanni Pintori, Michele Provinciali, Attilio Rossi, Gian Rossetti, James Rosenquist, Albe Steiner, Jesus Soto, Armando Testa, Pino Tovaglia, Elio Uberti, Victor Vasarely, Massimo Vignelli, Attilio Vassallo, Heinz Waibl, and many others.
Franco Grignani [1908 – 1999] was an Italian designer, painter and architect who first came into public view through his participation in the second wave of Futurism. His early immersion into optical hijinks served him well over the next 70 years.
He became a member of the Alliance Graphique Internationale [AGI] in 1952: “Grignani studied architecture but became more interested in graphic design. He devoted himself to experiments in optical and visual design, painting and photographs. The Milan printers Alfieri & Lacroix allowed him a free hand with his typographic experiments. In later years he devised outstanding and novel photo compositions, based on optical systems he invented. He influenced many of his contemporaries.
“He worked as art director for Bellezza d'Italia, the house organ of Dompé pharmaceuticals, and Publicità in Italia. He was also an exhibition designer. He had more than forty-nine solo exhibitions from 1958 in Italy, the UK, Switzerland, Germany, the US and Venezuela. He was the winner of the Palma d'Oro della Publicità (1959) and the gold medal at the Milan Triennale. Grignani also won an award at the Warsaw Poster Biennale (1966) and the Venice Biennale (1972). Many museums in Italy, as well as Hamburg and Caracas, have acquired his work.” [Musatti & Melchiorre, FRANCO GRIGNANI, Galleria San Fedele and Ulrico Hoepli, Milan, 1969]