INTERIORS AND INDUSTRIAL DESIGN August 1948
Volume 108, no. 1
Francis de N. Schroeder [Editor]
Francis de N. Schroeder [Editor]: INTERIORS + INDUSTRIAL DESIGN. New York: Whitney Publications [Volume 108, no. 1] August 1948. Original edition. Slim quarto. Perfect bound and sewn printed illustrated wrappers. 174 pp. Illustrated articles and trade advertisements. Wrappers lightly rubbed and handled. Interior unmarked and clean. Cover by Dorothy Cole. A very good copy.
9 x 12 magazine with 174 pages of color and black and white examples of the best modern American interior and industrial design, circa 1948 -- offering a magnificent snapshot of the blossoming modern movement after World War II. A very desirable, vintage publication in terms of form and content: high quality printing and clean, functional design and typography and excellent photographic reproduction make this a spectacular addition to a midcentury design collection. Highly recommended.
Contents include:
- The Year's Work: Twitchell & Rudolph, Whitney Smith, Dorothy Noyes & Robert Rosenberg, Carl Koch, Carson & Lundin, Kohn & Knight, Henry Hebbeln, Hugh Moore, Jr., William Pahlmann Associates, Skidmore Owings & Merrill, Albert C. Martin, Carl Troedsson, Burton Schutt, Harry Weese, Wells Poeter, Eleanor Le Maire, Lester Tichy, Robin & Vogel, Danile Laitin, Hugh Stubbins, Jr., Hilde Reiss [Jewelry Under Fifty Dollars Exhibit at the Walker Art Center], Ida Guny, Raymond Loewy Associates, Daniel Schwartzmann, Design Unit, Paul Laszlo, Wurdeman & Beckett, Donald Deskey, Simon Zelnik, Roller & Berger, Richard Neutra, Carl Anderson, Architects Associated, Robert Heller Associates, Rolf Sklarek, and J. R. Davidson.
- Wallpaper: Ray Komai, Elizabeth Draper, etc.
- Merchandise Cues: Jens Risom, Alvar Aalto, Vladimir Kagan, Everett Sebring,
- Advertisements for Herman Miller [full-page 2-color ad for the Eames plywood line], full-page Conde-Nast ad by Saul Steinberg, Kurt Versen, etc.
- And much more.
George Nelson famously served as Editorial contributor to Interiors, where he used the magazine as his bully pulpit for bringing modernism to middle-class America. Interiors was a hard-core interior design publication, as shown by their publishing credo: "Published for the Interior Designers Group which includes: interior designers, architects who do interior work, industrial designers who specialize in interior furnishings, the interior decorating departments of retail stores, and all concerned with the creation and production of interiors-- both residential and commercial."
Interiors during its peak in the 1950s was the most beautfully designed and printed American Interiors magazine I have seen. An amazing vintage mid-century resource, not to be missed. Excellent vintage resource for wallpaper, rugs and floorware, furniture, lighting, decorative objects, etc.