INTERIORS AND INDUSTRIAL DESIGN July 1950
Volume 109, no. 12
Francis de N. Schroeder [Editor]
New York: Whitney Publications, July 1950. Original edition [Volume 109, no. 12]. Slim quarto. Printed thick perfect bound wrappers. Side stitched textblock. 154 pp. Illustrated articles and period advertisements. Cover by Hubert Leckie. Wrappers rubbed, soiled, creased and pockmarked. Spine ends roughened. A good or better copy.
9 x 12 magazine with 154 pages of color and black and white examples of the best modern American interior and industrial design, circa 1950 -- offering a magnificent snapshot of the blossoming modern movement after World War II. A very desirable, vintage publication in terms of form and content: high quality printing and clean, functional design and typography and excellent photographic reproduction make this a spectacular addition to a midcentury design collection. Highly recommended.
Contents include:
- For Your Information: Edward D. Stone's A. Conger Goodyear House; Marcel Breuer At Vassar; Cranbrook Academy; etc.
- Magazines From Abroad: Domus, Edilizia Moderna, Art Et Industrie, L'architecture D' Aujourd' Hui, etc.
- The Contemporary Domestic Interior. Introduction By George Nelson. Multi-Page Profiles Of Work By Frank Lloyd Wright ["Too many houses, when they are not little stage settings or scene paintings, are mere notion stores, bazaars, or junk shops."], Luigi Figini, Le Corbusier, Walter Bogner, Twitchell & Rudolph, Serge Chermayeff, William Lescaze, Edward Durell Stone Associates, Nims Incorporated, George Nelson ["The client, an individual to whom I have been linked for years by ties consisting mainly of mutual lack of admiration, has requirements that could have been met in a room with four times the area. It was the not unfamiliar case of a person with the tastes of a tycoon, the collecting instincts of a magpie, intellectual pretensions largely without foundation, and the income of a vice president of a hot dog stand."], Architects Associated, Richard Neutra [Julius Shulman], Alexander Girard, Paul Laszlo, and Oscar Stonorov.
- Merchandise Cues: Greta Magnusson Grossman For Modern Color; Natzler Cermaics; etc.
- Advertisements For Laverne Orginals By Gyorgy Kepes, Herman Miller, etc.
- And much more.
George Nelson famously served as Editorial contributor to Interiors, where he used the magazine as his bully pulpit for bringing modernism to middle-class America. Interiors was a hard-core interior design publication, as shown by their publishing credo: "Published for the Interior Designers Group which includes: interior designers, architects who do interior work, industrial designers who specialize in interior furnishings, the interior decorating departments of retail stores, and all concerned with the creation and production of interiors-- both residential and commercial."
Interiors during its peak in the 1950s was the most beautfully designed and printed American Interiors magazine I have seen. An amazing vintage mid-century resource, not to be missed. Excellent vintage resource for wallpaper, rugs and floorware, funiture, lighting, decorative objects, etc.