THE ARCHITECTURAL FORUM, July 1940
LIFE HOUSES: building programs for 8 house designs
George Nelson [Associate Editor]
George Nelson [Associate Editor]: THE ARCHITECTURAL FORUM. Philadelphia: Time, Inc. July 1940. Folio. Wire spiral binding. Thick printed wrappers. 156 pp. Text and advertisements. Wrappers lightly worn and mildly scuffed to rear. Textblock tight and secure. A very good or better copy.
8.75 x 11.75 spiral-bound magazine with 156 pages of editorial content showcasing the Architectural and Industrial Design of the American Streamline Moderne Machine Age aesthetic. There are also an excellent assortment of vintage trade advertisements that espouse the depression moderne streamline aesthetic quite nicely. You have been warned.
- LIFE HOUSES - First results of LIFE's 1940 building programs. Photographs and cost data on each of the eight house designs. LIFE HOUSE NO. 1 - New York, NY., Cameron Clark, Architect; No. 2, San Francisco, CA., Gardner A. Dailey, Architect; No. 3, Chicago, IL., Holabird & Root, Architects; No. 4, Philadelphia, PA., George Howe & Robert M. Brown, Architects; No. 5, Boston, Mass., Perry, Shaw & Hepburn, Architects; No. 6, Palm Beach, FL., and New York, Treanor & Fatio, Architects; No. 7, New York, NY., Shreve, Lamb & Harmon, Architects; No. 8, Chicago, IL., Shaw, Naess & Murphy, Architects.
- NEW YORK WORLD's FAIR 1940 - "Unit for Living", Gilbert Rohde, Industrial Designer; "South of the Golden Gates", Harwell Hamilton Harris, Designer; "Living Kitchens", Allmon fordyee, Architect; "Parents' Retreat", William Muschenheim, Architect; "Pennsylvania Hill House", George Howe, Architect; "Winter Hideout in the Adirondacks", Russel Wright, Industrial Designer; "North Pacific Slope", John Yeon, Designer; "Seven Days", Virginia Conner, Decorator; "Coffee and Cigars at 16-B", Michael Hare, Architect and John Manzer, Interior Designer; "Beginners Luck", Theodor Carl Muller, Industrial Designer; "Retired on an Income", Albert Pierce, Architect; "Musicorner", John Vassos, Industrial Designer.
- FEDERAL WORKS AGENCY EXHIBIT - Leonard C. Rennie, Director of Exhibits, Will Burtin, Designer.
- THE PUMP ROOM - An architect turns a white elephant into Chicago's smartest restaurant, Samuel A. Marx, Architect.
- THE ARCHITECT'S WORLD - War ... Impact of Artificial Light upon Design ... MacLeish on Art and America.
- THE DIARY - Pertinent and impertinent remarks on A.I.A.'s 72nd Convention.
- NEW YORK WORLD'S FAIR 1940 - Critical comment on new exhibits, by George Howe.
- PRODUCTS & PRACTICE - Design for Daylight.
- THEATER AND ART CENTER, UNIVERSITY OF WISCONSIN - A distinguished contemporary solution for the multi-purpose theater building, Michael M. Hare, Corbett & MacMurray, Associated Architects, Lee Simonson, Theater Consultant.
- TWO NEW HARVARD BUILDINGS - Hemenway Gymnasium and Littauer Center of Public Administration reflect the evolution of Harvard's classical tradition, Coolidge, Shepley, Bulfinch & Abbott, Architects.
- BUILDING MONEY - Salesmanship in the high cost house business is a matter of design and specifications - two New Jersey subdivisions in th $13,000-and-up market prove it ... Superblock vs. gridiron site plan - score: 100 to 1 in esthetics, $470 to $670 per family in utility costs ... A survey of empty houses and what they mean to Building ... Prefabricator makes good, gives $2,750 houses to Dundalk, MD., $20-per-room apartments to New Rochelle, NY., -his secret; integration.
- MONTH IN BUILDING
- BOOKS - Norman Bel Geddes' plan for America's 1960 Highways ... Air conditioning primer ... Decorative Art 1940.
- LETTERS
A magnificent snapshot of the blossoming of the modern movement in North America in the final days before the start of World War II.