DOMUS 347
Ottobre 1958
Gio Ponti [Editorial Director]
Gio Ponti [Editorial Director]: DOMUS 347. Milan, Editoriale Domus: Ottobre 1958. Original edition. Text in Italian. English, German and French translation summary. Slim folio. Thick photo illustrated perfect bound wrappers. Side stitched textblock. 56 [iv] pp. Articles and advertisements. Multiple paper stocks and inserts. Elaborate graphic design throughout. Cover by Michele Provinciali. Wrappers lightly worn with spine crown chipped, but a very good or better copy.
9.75 x 12.75 vintage magazine with 56 [iv] pages printed on a variety of paper stocks of black and white [and some color] examples of the best modern interior and industrial design, circa 1958 -- with beautiful engraving and gravure printing throughout.
- Austrian Pavillion At The Bruxelles Exposition: Karl Schwanzer
- A Bus Station: Marcello D'Olivio
- Architect Aprtment: Vittoriano Vigano
- Interiors In Novara: Vittorio Gregotti
- For A Young Married Couple In Milan: Gianfranco Frattini, Franco Bettonica
- Color And Pattern In The Painted Glass Of Bianconi
- In Amsterdam: Wim Crouwel & Kho Liang Je
- Interiors In Turin: Franco Campo, Carlo Graffi
- Luigi Spacal
- La Scultura Straniera Alla Biennale: Gillo Dorfles. Eduardo Chillida, Antoine Pevsner, Olga Jevric, Kenneth Armitage, Max Bill, David Smith, & Seymour Lipton.
- Ceramics: Danese Di Milano & Franco Meneguzzo
- Seating: Alberto Rosselli
- A Lakeshore Apartment By Mies Van Der Rohe: Knoll Planning Unit
- Furniture: Arflex, Fristho, Alberto Rosselli, Wim Den. Boon
- Full page Olivetti Lettera 22 color ad by to rear panel.
- and more.
Long considered Europe's most influential architecture and design magazine, Domus was founded by Gio Ponti in 1928 as a "living diary" in which he could advertise his own work, outline the "aims" of his projects and raise people's awareness about other design issues. Called the "Mediterranean Megaphone, " Domus lauded mass-production and tried to link architecture and artisans in a new, unforeseen ways. Ponti left Domus in 1940 to start his other journal, Stile in which he could focus on art and the impact of the war on Italian architects and architecture. In 1948 Ponti returned to Domus, where he recast it in his own eclectic, exuberant vision of the modern and tirelessly championed designers he admired, notably Carlo Mollino.
In his 1957 book Amate L'Architettura (In Praise of Achitecture) Ponti extolled his audience to "Love architecture, be it ancient or modern. Love it for its fantastic, adventurous and solemn creations; for its inventions; for the abstract, allusive and figurative forms that enchant our spirit and enrapture our thoughts. Love architecture, the stage and support of our lives." This spirit reverberates through every page of Domus.