DOMUS 355
Guigno 1959
Gio Ponti [Editorial Director]
Gio Ponti [Editorial Director]: DOMUS 355. Milan, Editoriale Domus: Guigno 1959. Original edition. Text in Italian. English, German and French translation summary. Slim folio. Thick photo illustrated perfect bound wrappers. Side stitched textblock. 60 [iv] pp. Articles and advertisements. Multiple paper stocks and inserts. Elaborate graphic design throughout. Cover by Michele Provinciali. Wrappers lightly worn. Page 49/50 [Irene Kowaliska's Fabrics] neatly removed, so a good or better copy.
9.75 x 12.75 vintage magazine with 60 [iv] pages printed on a variety of paper stocks of black and white [and some color] examples of the best modern interior and industrial design, circa 1959 -- with beautiful engraving and gravure printing throughout.
- Italian Architecture In Stockholm: Gio Ponti
- House In The Pine Woods Of Lido Degli Estensi: Sergio Cobolli-Gigli, Giorgio Monico, Edoardo Sianesi
- Villa In San Siro, Milan: Melchiorre Bega
- Apartment In Milan: Lodovico Belgioioso, Enrico Peressutti, Ernesto Rogers
- A Swivel Chair: Mario Cristiani, Eugenio Gerli
- A New Armchair For Arflex: Roberto Menghi
- Renovated Interiors In An Old Apartment: Alberto Rosselli
- Apartment In Milan: Gio Ponti
- Sculptures: Umberto Milani
- Emilio Greco In Germany
- A New Gallery: Arturo Cadario
- Forms And Ideas Of Tapio Wirkkala
- Crockery; Ettore Sottsass, Jr.
- Interiors: Enrico Mandolesi
- Full page Olivetti Lettera 22 color ad by to rear panel.
- and more.
Long considered Europe's most influential architecture and design magazine, Domus was founded by Gio Ponti in 1928 as a "living diary" in which he could advertise his own work, outline the "aims" of his projects and raise people's awareness about other design issues. Called the "Mediterranean Megaphone, " Domus lauded mass-production and tried to link architecture and artisans in a new, unforeseen ways. Ponti left Domus in 1940 to start his other journal, Stile in which he could focus on art and the impact of the war on Italian architects and architecture. In 1948 Ponti returned to Domus, where he recast it in his own eclectic, exuberant vision of the modern and tirelessly championed designers he admired, notably Carlo Mollino.
In his 1957 book Amate L'Architettura (In Praise of Achitecture) Ponti extolled his audience to "Love architecture, be it ancient or modern. Love it for its fantastic, adventurous and solemn creations; for its inventions; for the abstract, allusive and figurative forms that enchant our spirit and enrapture our thoughts. Love architecture, the stage and support of our lives." This spirit reverberates through every page of Domus.