DOMUS 356. Milan, Editoriale Domus: Luglio 1959. Gio Ponti [Editorial Director].

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DOMUS 356
Luglio 1959

Gio Ponti [Editorial Director]

Gio Ponti [Editorial Director]: DOMUS 356. Milan, Editoriale Domus: Luglio 1959.  Original edition. Text in Italian. English, German and French translation summary. Slim folio. Thick photo illustrated perfect bound wrappers.  Side stitched textblock. 56 [iv] pp. Articles and advertisements. Multiple paper stocks and inserts. Elaborate graphic design throughout. Cover by Arno Hammacher. Wrappers lightly worn, but a very good or better copy.

9.75   x 12.75  vintage magazine with 56 [iv] pages printed on a variety of paper stocks of black and white [and some color] examples of the best modern interior and industrial design, circa 1959 -- with  beautiful engraving and gravure printing throughout.

  • Forms And Technics In Architecture: Konrad Wachsmann, Richard Neutra, Eero Saarinen, etc.
  • A Factory In Braunrshweig: Friedrich Wilhelm Kraemer
  • Interiors In Milan: Leonardo Fiori
  • A Hill House: Wilfried Beck-Eriangen
  • House In Milan: Giancarlo Pozzo
  • Apartment In Genoa: Ettore Sottsass, Jr.: 8 pages with 15 illustrations, including 4 color photos.
  • Lucio Fontana
  • Renato Guttuso 1958
  • Wood And Silver By Lino Sabattini
  • Today Forms By Italian Craftsmen: Bruno Munari, Fulvio Bianconi, Eugenio Carmi, Franco Meneguzzo, etc.
  • India And Thailand
  • Galleria Nazionale Di Capodimonte: Ezio Bruno De Felice
  • and more.

Long considered Europe's most influential architecture and design magazine, Domus was founded by Gio Ponti in 1928 as a "living diary" in which he could advertise his own work, outline the "aims" of his projects and raise people's awareness about other design issues. Called the "Mediterranean Megaphone, " Domus lauded mass-production and tried to link architecture and artisans in a new, unforeseen ways.  Ponti left Domus in 1940 to start his other journal, Stile in which he could focus on art and the impact of the war on Italian architects and architecture. In 1948 Ponti returned to Domus, where he recast it in his own eclectic, exuberant vision of the modern and tirelessly championed designers he admired, notably Carlo Mollino.

In his 1957 book Amate L'Architettura (In Praise of Achitecture) Ponti extolled his audience to "Love architecture, be it ancient or modern. Love it for its fantastic, adventurous and solemn creations; for its inventions; for the abstract, allusive and figurative forms that enchant our spirit and enrapture our thoughts. Love architecture, the stage and support of our lives." This spirit reverberates through every page of Domus.

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