DOMUS 362. Milan, Editoriale Domus: Gennaio 1960. William Klein cover design.

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DOMUS 362
Gennaio 1960

Gio Ponti [Editorial Director]

Gio Ponti [Editorial Director]: DOMUS 362. Milan, Editoriale Domus: Gennaio 1960.  Original edition. Text in Italian. English, German and French translation summary. Slim folio. Thick photo illustrated perfect bound wrappers.  Side stitched textblock. 64 [iv] pp. Articles and advertisements. Multiple paper stocks and inserts. Elaborate graphic design throughout. Cover by William Klein. Wrappers lightly worn, but a nearly fine copy.

9.75  x 12.75  vintage magazine with 64 [iv] pages printed on a variety of paper stocks of black and white [and some color] examples of the best modern interior and industrial design, circa 1960 -- with  beautiful engraving and gravure printing throughout.

  • Grattaciielo sui Reno, a Dusseldorf  by Paul Schneider-Esleben
  • Una Chiesa di Neutra in California by Richard Neutra: 6 pages and many images by Julius Shulman
  • Il Nuovo Negozio Olivetti a Venezia by Carlo Scarpa: six pages in black and white images
  • Un Asilo a Gubbio by Marco Zanuso
  • Sulle Colline a Nord di Udine by Gianni Avon
  • Edizioni per Gli Architetti
  • Casa a Monteleggero by Annibale Fiocchi
  • Interni a Milano by Ettore Sottsass: 14 pages and 28 color and black and white images of apartment interior decoration by the master his own bad self.
  • Particolari di Tre Arredamaneti by V. Borachia , C. Santi,
  • La Quinta Biennale di San Paolo by Gillo Dorfles
  • New English Office Furniture by M. Grierson and K. Townsend
  • Full page Olivetti Diaspron 82 color ad by to rear panel.
  • and more.

Long considered Europe's most influential architecture and design magazine, Domus was founded by Gio Ponti in 1928 as a "living diary" in which he could advertise his own work, outline the "aims" of his projects and raise people's awareness about other design issues. Called the "Mediterranean Megaphone, " Domus lauded mass-production and tried to link architecture and artisans in a new, unforeseen ways.  Ponti left Domus in 1940 to start his other journal, Stile in which he could focus on art and the impact of the war on Italian architects and architecture. In 1948 Ponti returned to Domus, where he recast it in his own eclectic, exuberant vision of the modern and tirelessly championed designers he admired, notably Carlo Mollino.

In his 1957 book Amate L'Architettura (In Praise of Achitecture) Ponti extolled his audience to "Love architecture, be it ancient or modern. Love it for its fantastic, adventurous and solemn creations; for its inventions; for the abstract, allusive and figurative forms that enchant our spirit and enrapture our thoughts. Love architecture, the stage and support of our lives." This spirit reverberates through every page of Domus.

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