DOMUS 364
Marzo 1960
Gio Ponti [Editorial Director]
Gio Ponti [Editorial Director]: DOMUS 364. Milan, Editoriale Domus: Marzo 1960. Original edition. Text in Italian. English, German and French translation summary. Slim folio. Thick photo illustrated perfect bound wrappers. Side stitched textblock. 56 [vi] pp. Articles and advertisements. Multiple paper stocks and inserts. Elaborate graphic design throughout. Cover by Arno Hammacher. Wrappers lightly worn, but a very good copy.
9.5 x 12.75 magazine with 56 [vi] pages (printed on a variety of paper stocks) of color and black and white examples of the best modern interior and industrial design, circa 1960 -- with beautiful color engraving and gravure printing throughout.
- A Hotel And 131 Houses At Torre Valentina, Spain: José Antonio Goderch Manuel Valls
- The University Of Urbino: Giancarlo de Carlo. 15 pages in black and white with a three panel foldout with a tipped in color plate of a work by Paiolo Uccello!
- Where Does Urbino Live?: Carlo Bo
- Airhouse: Frank Lloyd Wright
- Pavilion Near Paris: Claude Parent
- House For Two Families: Gianni Avon
- For 12 Families In Lodi: Giancarlo Ortelli & Edoardo Sianesi
- Sao Paulo Bahia Exhibition: Lina Bo Bardi & Martim Gonçalves. Illustrated essay.
- Recent Sculpture: Bernard Rosenthal
- Thonet New York Showroom: Felix Augenfeld
- Milan Apartment: Arturo Belloni & Gemma Skof
- Living Room: Sergio Mazza
- Milan Interiors: Giancarlo Pozzo & Giorgio Wiskemann
- Milan Attic: Angelo Tito Anselmi
- Dutch Furniture: H. Salomonson and Pierre Paulin
- From Tokyo: Isamu Kenmoki. Single page with 4 color images.
- Full page Olivetti Diaspron 82 color ad.
- and more.
Long considered Europe's most influential architecture and design magazine, Domus was founded by Gio Ponti in 1928 as a "living diary" in which he could advertise his own work, outline the "aims" of his projects and raise people's awareness about other design issues. Called the "Mediterranean Megaphone, " Domus lauded mass-production and tried to link architecture and artisans in a new, unforeseen ways. Ponti left Domus in 1940 to start his other journal, Stile in which he could focus on art and the impact of the war on Italian architects and architecture. In 1948 Ponti returned to Domus, where he recast it in his own eclectic, exuberant vision of the modern and tirelessly championed designers he admired, notably Carlo Mollino.
In his 1957 book Amate L'Architettura (In Praise of Architecture) Ponti extolled his audience to "Love architecture, be it ancient or modern. Love it for its fantastic, adventurous and solemn creations; for its inventions; for the abstract, allusive and figurative forms that enchant our spirit and enrapture our thoughts. Love architecture, the stage and support of our lives." This spirit reverberates through every page of Domus.