DOMUS 366
Maggio 1960
Gio Ponti [Editorial Director]
Gio Ponti [Editorial Director]: DOMUS 366. Milan, Editoriale Domus: Maggio 1960. Original edition. Text in Italian. English, German and French translation summary. Slim folio. Thick photo illustrated perfect bound wrappers. Side stitched textblock. 60 [vi] pp. Articles and advertisements. Multiple paper stocks and inserts. Elaborate graphic design throughout. Cover by Marcello Nizzoli and G. Mario Oliveri. Wrappers lightly worn and creased, but a very good copy.
9.75 x 12.75 vintage magazine with 60 [vi] pages printed on a variety of paper stocks of black and white [and some color] examples of the best modern interior and industrial design, circa 1960 -- with beautiful engraving and gravure printing throughout.
- Padiglione Italiano a Lima by Alberto Rosselli
- A Orgevari Fuori Parigi by Peter Harnden
- In un soggiorno a Milano by Victor Lattuada
- In Una Easa Per Giovani Sposi by Ettore Sottsass: 6 pages and ten color and black and white images of interior design
- Le Opere Reenti di Leoncillo Leonardi
- Adriano Olivetti e l’Architettura
- Dalla Sardegna
- Lo Zen e l’Arte d’Oggi by Gillo Dorfles
- Dalla Finlandia Le Piastrelle di Rut Bryk: 3 pages in color
- Dalla Danimarca: Sedie E Tavoli In Bambu by Mary Bloch
- Dalla Danimarea: Un Eesto Sedile by Nanna and Jorgen Ditzel
- Una Nuova Serie Italiana by Belgiojoso, Pressutti, Rogers
- Artflex: Nuovi Disegni Per La Serie: furniture by Alberto Rosselli, Marcello Nizzoli and G. Mario Oliveri, Roberto Menghi, Gustavo Pulitzer, Vittorio Chiaia and Massimo Napolitano, J. Wikkelsoe,
- Nuovo Lampade and Apartment by Sergio Mazza
- Ambienti Per Una Esposizione Di Mobil A Milano by Mario Tevarotto: Herman Miller and Laverne furniture in Milan!
- Full page Olivetti color ad by to rear panel.
- and more.
Long considered Europe's most influential architecture and design magazine, Domus was founded by Gio Ponti in 1928 as a "living diary" in which he could advertise his own work, outline the "aims" of his projects and raise people's awareness about other design issues. Called the "Mediterranean Megaphone, " Domus lauded mass-production and tried to link architecture and artisans in a new, unforeseen ways. Ponti left Domus in 1940 to start his other journal, Stile in which he could focus on art and the impact of the war on Italian architects and architecture. In 1948 Ponti returned to Domus, where he recast it in his own eclectic, exuberant vision of the modern and tirelessly championed designers he admired, notably Carlo Mollino.
In his 1957 book Amate L'Architettura (In Praise of Achitecture) Ponti extolled his audience to "Love architecture, be it ancient or modern. Love it for its fantastic, adventurous and solemn creations; for its inventions; for the abstract, allusive and figurative forms that enchant our spirit and enrapture our thoughts. Love architecture, the stage and support of our lives." This spirit reverberates through every page of Domus.