DOMUS 369. Milan, Editoriale Domus: Agosto 1960. Gio Ponti [Editorial Director].

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DOMUS 369
Agosto 1960

Gio Ponti [Editorial Director

Gio Ponti [Editorial Director]: DOMUS 369. Milan, Editoriale Domus: Agosto 1960.  Original edition. Text in Italian. English, German and French translation summary. Slim folio. Thick photo illustrated perfect bound wrappers. Side stitched textblock. 60 [x] pp. Articles and advertisements. Multiple paper stocks and inserts. Elaborate graphic design throughout. Cover by Gillo Dorfles. Wrappers lightly worn, but a very good copy.

9.5   x 12.75  magazine with 60 [x] pages (printed on a variety of paper stocks) of color and black and white examples of the best modern interior and industrial design, circa 1960 -- with  beautiful color engraving and gravure printing throughout.

  • Roberto Sambonet: Il Manifesto della Dodicesima Triennale di Milano illustration
  • Arenzano Pineta Plaza: Ignazio Gardella. 18 pages in color and black and white.
  • The Arenzano Pineta Red Houses: Marco Zanuso. 10 pages in color and black and white.
  • For A Young Couple In Milan
  • Nicolas De Staël: Gillo Dorfles
  • Verona Museum Castelvecchio: Carlo Scarpa. 15 pages in black and white.
  • Ancient Japan
  • and more.

Long considered Europe's most influential architecture and design magazine, Domus was founded by Gio Ponti in 1928 as a "living diary" in which he could advertise his own work, outline the "aims" of his projects and raise people's awareness about other design issues. Called the "Mediterranean Megaphone, " Domus lauded mass-production and tried to link architecture and artisans in a new, unforeseen ways.  Ponti left Domus in 1940 to start his other journal, Stile in which he could focus on art and the impact of the war on Italian architects and architecture. In 1948 Ponti returned to Domus, where he recast it in his own eclectic, exuberant vision of the modern and tirelessly championed designers he admired, notably Carlo Mollino.

In his 1957 book Amate L'Architettura (In Praise of Architecture) Ponti extolled his audience to "Love architecture, be it ancient or modern. Love it for its fantastic, adventurous and solemn creations; for its inventions; for the abstract, allusive and figurative forms that enchant our spirit and enrapture our thoughts. Love architecture, the stage and support of our lives." This spirit reverberates through every page of Domus.

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