INTERIORS + INDUSTRIAL DESIGN December 1950. New York: Whitney Publications, Volume 110, no. 5.

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INTERIORS + INDUSTRIAL DESIGN
December 1950

Francis de N. Schroeder [Editor]

Original edition.  Slim quarto. Perfect bound and sewn printed illustrated wrappers. 172 pp. Illustrated articles and trade advertisements. Wrappers lightly worn and soiled. Spine heavily chipped and flaking. Interior unmarked and clean. Cover by John Van Zwienen. A good or better copy.

9 x 12 magazine with 172 pages of color and black and white examples of the best modern American interior and industrial design, circa 1950 -- offering a magnificent snapshot of the blossoming modern movement after World War II. A very desirable, vintage publication in terms of form and content: high quality printing and clean, functional design and typography and excellent photographic reproduction make this a spectacular addition to a midcentury design collection. Highly recommended.

Excellent original edition of Interiors with stunning visual content:

    • town House by Philip Johnson.
    • Vico Magistretti
    • The Castle-Cabana of John Entenza: CASE STUDY HOUSE No. 9 by Charles Eames and Eero Saarinen: 8 pages and 21 b/w images of the Entenza House, including the master bathroom (!);  -- very cool indeed..
    • ten tinker toys for designers to play with: Alvin Lustig, George Nelson,Vico Magistretti and others approach display.
    • Charak’s period blending
    • A new Herman Miller collection by George Nelson and Charles Eames
    • Lehman-Connor’s New Look
    • Festive setting for Hofstatter’s 100th birthday
    • Knoll Associates put themselves between the covers: Herbert Matter’s catalog design for Knoll!
    • Merchandise Cues: fabrics, wallpapers, furniture, lamps, tableware, accessories, floor coverings, etc.
    • Full-page two-color ad for the Herman Miller Furniture Company.
    • Full-page two-color ad for Knoll Fabrics designed by Herbert Matter

Includes advertising (many full-page and/or color) from the following manufacturers and companies: Century Lighting, Directional Modern Showrooms, Dunbar Furniture Corp., Hanson, Heifetz, Lightolier, Herman Miller Furniture Company, Harvey Probber, Raymor, Ben Rose, John Stuart, and many others.

George Nelson famously served as Editorial contributor to Interiors, where he used the magazine as his bully pulpit for bringing modernism to middle-class America. Interiors was a hard-core interior design publication, as shown by their publishing credo: "Published for the Interior Designers Group which includes: interior designers, architects who do interior work, industrial designers who specialize in interior furnishings, the interior decorating departments of retail stores, and all concerned with the creation and production of interiors-- both residential and commercial." [interiors_2019]

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