INTERIORS + INDUSTRIAL DESIGN Oct 1949 – Feb 1950 [Vol 109, nos. 3 – 7]. Francis de N. Schroeder [Editor].

INTERIORS + INDUSTRIAL DESIGN

October 1949 - February 1950  [Volume 109, nos. 3 - 7]

Francis de N. Schroeder [Editor]

Francis de N. Schroeder [Editor]: INTERIORS + INDUSTRIAL DESIGN. New York: Whitney Publications,  October 1949 - February 1950  [Volume 109, nos. 3 - 7].  Original editions bound in blue fabricoid with gold stamped spine. A non-circulating University library edition with expected institutional stamps. All covers and advertisments present. Covers by Paul Peter Piech, Jon Henry, Alexander Calder, Arno Enrico Schuele, and William Lachowicz. Dusty and slightly musty: a nice reference copy.

[5] 9 x 12 magazine with 862  total pages of color and black and white examples of the best modern American interior and industrial design, circa 1949 -- offering a magnificent snapshot of the blossoming modern movement after World War II. A very desirable, vintage publication in terms of form and content: high quality printing and clean, functional design and typography and excellent photographic reproduction make this a spectacular addition to a midcentury design collection. Highly recommended.

Contents include:

• Profile Of Cover Artists Allen and Edwin Kramer, Raymond Porter and Paul Peter Piech.
• For Your Information: Eero Sarinen's Des Moines Art Center; Anni Albers; Nieman Marcus; A. Quincy Jones Tract Housing; Unbuilt Car Designs By William Ingram and Roger Teter;   etc.
• Magazines From Abroad: Form, Domus, The Ambassador,, Werk, Graphis, Art and Industry,  etc.
• William Pahlmann Designs For Bonwit Teller, Chicago. 12 Pages In Color and B/W.
• Philip Johnson's Glass and Brick Houses In New Canaan. 12 Pages With Photographs By Arthur Drexler.
• Alberto Giacometti: A Change In Space.
• Transformed Stable: Samule Glaberson In Brooklyn.
• Department Store Of Tomorrow: Victor Gruen Designs For Millirons, Los Angeles. 8 Pages Photographed By Julius Shulman.
• One Touch Of Tichy: Lester Tichy Designs For Home Textures, White Plains, NY.
• Landscape Pottery: A Student Project Becomes A Commercial Venture. The Birth Of Architectural Pottery At Evans and Reeves Nursey, With Work By La Gardo Tackett, John Follis, John Wells, Alvin Lustig, Van Keppel-Green, Al Eggleston, Frank Krueger, Robert Marvin, Mel Weitsman.
• Merchandise Cues: Edward Wormley For Dunbar; T. H. Robsjohn-Gibbings For Widdicomb; Harold Bartos For Lehigh; Pascoe;  Turchin's Basic II Dining Table; Tommi Parzinger For John B. Salterini; Ficks Reed Grand Rapids Showroom; Hansen Danish Furniture; etc.
• Advertisements For Herman Miller [X2], Knoll, Widdicomb, Laverne, Dunbar, Pascoe, Howard Miller Clock Co., Schiffer Prints [Bernard Rudofsky], Harvey Probber, Functional Furniture, Heifitz, Gotham Lighting [Ray Komai], Edgewood [William Armbruster], Ben Rose, Jens Risom, Kurt Versen, Nessen Lamps,  etc.
• For Your Information: Herbert Bayer In Aspen; Lester Tichy In Florida; United Nations Headquarters; Skidmore Owings and Merrill;    etc.
• Problems Of Design: Modern Decoration: George Nelson. Examples By Le Corbusier, Mies Van Der Rohe, Frank Lloyd Wright, Illustrations By B. Pfriem. 8 Well Illustrated Pages.
• The Discreet Showroom: Graceline's Mdet Merchandise Mover. Maurice and Joseph Mogulescu and Gerlad Luss Design A Handbag Showroom.
• Pieces Of A Showroom. Edgar Tafel Designs A Handbag Showroom.
• Drama In California. A. Quincy Jones Builds A Redwood Castle.
• Rene d'Harnoncourt's Modern Art In Your Life Exhibition.
• Alexander Girard's Exhibition For Modern Living At The Detroit Institute Of The Arts.
• All That Glitters Is Gold. Tommi Parzinger Designs For Olga Tritt.
• Makers Of Tradition 6: The Little Scot With The Pedestal Feet [Duncan Phyfe]: Francis de N. Schroeder.
• Industrial Design: Crop Rotation At Cranbrook: Work By Rowlen Fidler, William Brown, Matthew Kahn, Arch Speidel, Chouinard: A Round Welded Steel Education: Work By Bernard Flagg, Kipp Stewart, Norman Turpin, Allen Gwynn, Dean Worthington.
• In The Showrooms: Screens and Screening Material. Pascoe, Baker Furniture, Polyplastex United, Chicopee Manufacturing, Firestone Plastics, Edna Vogel, Anni Albers, Majel Chance, etc.
• Merchandise Cues: Decorative Modern; Sara Lobell; Amberg-Hirth; andrew Szoeke; Jens Risom; John Widdicomb; John Scalia; Bentwood Products; Motorola; Otto Kolb; Picasso Ceramics; Howard Miller Clock Co.; Lightolier; Tapio Wirkkala; Maria Regnier; Chronopak Line From Howard Miller;  etc.
• Advertisements For Herman Miller  [X2], Laverne, Century Lighting full-page ad designed by Paul Rand, Dunbar, Gotham Carpet Full-Page Ad Designed By Alvin Lustig, Lightolier, Pascoe, Schiffer Prints [George Nelson], Functional Furniture, Harvey Probber,  Pahlmann's Momentum Group, Howard Miller Clock Co., Kurt Versen,  etc.
• For Your Information: Mckie & Kamrath In Houstonedward D. Stone; M. Auguste Perret; Alvin Lustig Exhibition At The A-D Gallery [3 Photos By Ben Rose]; Olindo Grossi;   etc.
• Magazines From Abroad: Werk, Bauen Und Wohnen, Die Kunst Und Das Schoene, Form, Domus, Design, Art Et Industrie, Architektur Und Wohnform, etc.
• Postwar Architecture: MoMA's Circulating Exhibition, Frank Lloyd Wright, Le Corbusier, Mies Van Der Rohe, Alvar Aalto, Oscar Niemeyer, Edward D. Stone, Pietro Belluschi, John Yeon, etc.
• Haines Headquarters: William Haines Studio, Los Angeles.
• Alexander Calder. 8 Well Illustrated Pages.
• Pietre Intarsiate: About The Rescue Of An Ancient Art.
• Makers Of Tradition 7: Papa Biedermeier: Francis De N. Schroeder.
• New England Hillside House: Elliot Noyes' Residence. 8 Well Illustrated Pages.
• Merchandise Cues: Westport Design Group; Greta Magnusson Grossman; Advance Design;  Mcguire Co.; Calif-Asia; Shuff Furniture Co.; Harvey Probber; Semca Clocks; Albro Lamp By Alexey Brodovitch; Le Klint;  Ben Rose; etc.
• Advertisements For Herman Miller [X2], Laverne, Harvey Probber, Dunbar, John Son Furniture Designed By Paul Frankl, JG Designed By Ray Komai, Pascoe, Tommi Parzinger For Salterini, Functional Furniture, Schiffer Prints [Salvador Dali], Century Lighting Half-Page Ad Designed By Paul Rand, Gotham Lighting Be Ray Komai, Tapiovaara By Finland House, Kurt Versen,  etc.
• Profiles Of Cover Artists Jon Henry, Arno Enrico Schuele And Alexander Calder.
• Letter: George Farkas On Isamu Noguchi's Biomorphic Coffe Table Design Provenance
• For Your Information: Exhibition For Modern Living; etc.
• Magazines From Abroad: Domus, Bonytt, Architektur Und Wohnform, etc.
• On Diamond Head: The Litaker House.
• Comfor On The Dunes: Walter P. Margulies Westhampton Beach House.
• Interiors To Come [Tenth Annual Collection]: Work By Mario Corbett [Fold-Out], Architects Associated, Peter Blake, Henry Glass, Edgar Tafel, Donald Deskey Associates, John Lautner, Gyorgy And Juliet Kepes, Rudolph & Twitchell [Fold-Out], Campbell & Wong, Don Smith And Associates, Felix Augenfeld, Ernst Payer, Gregory Ain, Frank Noftz, Seymour Joseph, Paul Thiry, Tommi Parzinger, Robert Gruen Associates, Goerge Farkas and Karl Brocken.
• Merchandise Cues: Pacific Iron Products; Edgewood Furniture Co.; Magnavox; Lightolier; The Stiffel Co.; Design-Technics; Rosti; Bertha Schaefer Gallery; James Seeman's Wallpaper Mural "New Orleans;" etc.
• Advertisements For Herman Miller, Laverne Designed By Alvin Lustig,  2-Page Chronopak Howard Miller From Richards Morgenthau, Dunbar, Ben Rose, Raymor, Pascoe, Heifetz, Schiffer Prints [Abel Sorensen], Century Lighting Half-Page Ad Designed By Paul Rand,  Kurt Versen, Jnes Risom, etc.
• For Your Information: I. M. Pei; Edward D. Stone; Charles Val Clear; Norman Cherner; etc.
• Magazines From Abroad: Art Et Industrie, Art Et Deocation, Bauen Und Wohnen, Art And Industry, Domus, Marg, Dansk Kunsthaandvaerk, etc.
• Rusticty Imrpoved: Greta Magnusson Grossman Residence Photographed By Julius Shulman. 8 Well Illustrated Pages.
• House And Studio: Photographer William Ward, With Photographs By Herbert Matter.
• Danish Furniture: Work By Hans Wegner, Borge Mogensen, Jacob Kjaer, Ib Kofod-Larsen, Birthe And Torsten Johansson, Finn Juhl, Niels Vodder, Etc. 6 Well Illustrated Pages.
• Makers Of Tradition: 8. Paul Revere, The Goldsmith Who Lost A Horse: Francis De N. Schroeder
• 112 New Wallpapers: Ben Rose, Theo Pascal, Gene Mcdonald, Claire Falkenstein, Inez Croom, Jackson Ellis, James Kemble, Gyorgy And Juliet Kepes, etc.
• William & Edith Hernandez Furniture Designs
• Merchandise Cues: Finsven; Swedish Modern; Allan Gould; Lights From Plus Studio, Nessen Studio, Nyquist-Adams Design, The Lam Workshop, General Lighting, Richards Morgenthau, etc.
• Advertisements For Herman Miller, Knoll Associates, Raymor, Harvey Probber, Schiffer Prints [Ray Eames], Pascoe,  Howard Miller,  Gotham Lighting Half-Page Ad Designed By Ray Komai, Van Keppel-Green, Kurt Versen, etc.
• And much more.

George Nelson famously served as Editorial contributor to Interiors, where he used the magazine as his bully pulpit for bringing modernism to middle-class America. Interiors was a hard-core interior design publication, as shown by their publishing credo: "Published for the Interior Designers Group which includes: interior designers, architects who do interior work, industrial designers who specialize in interior furnishings, the interior decorating departments of retail stores, and all concerned with the creation and production of interiors-- both residential and commercial."

Interiors during its peak in the 1950s was the most beautfully designed and printed American Interiors magazine I have seen. An amazing vintage mid-century resource, not to be missed. Excellent vintage resource for wallpaper, rugs and floorware, funiture, lighting, decorative objects, etc.