INTERIORS
July 1954
Olga Gueft [Editor]
Olga Gueft [Editor]: INTERIORS. New York City: Whitney Publications, July 1954 [Volume 113, no. 12]. Original edition. Printed side-stitched wrappers. 118 pp. Illustrated articles and period advertisements. Cover by Genichuro Inokuma. . Housed in original Publishers mailing envelope: a fine copy.
9 x 12 magazine with 118 pages of black and white examples of the best modern American interior and industrial design, circa 1954 -- offering a magnificent snapshot of the blossoming post-WWII modern movement. A very desirable, vintage publication in terms of form and content: high quality printing and clean, functional design and typography and excellent photographic reproduction make this a spectacular addition to a midcentury design collection. Highly recommended.
- Offices: significant trends revealed in recent examples [Medical center around a courtyard [Associated Architects: George Nemeny, Abraham Geller and Basil Yurchenco], Tower Fabrics offices by Designs for Business, Inc., a decorative dispensary and other offices
- Philip Johnson: three recent works [House in Minneapolis for an art collector, 6 pages with 10 black and white illustrations; Cafeteria at MoMA, 2 pages with 4 black and white illustrations; Tent in the desert – bedroom in his guest house, 2 pages with 3 black and white illustrations]
- Good Design: What is it for? by George Nelson [4 pages]
- The Architecture of Japan: a book by Arthur Drexler
- Japanese house in the MoMA garden
- In the showrooms: Charak, Dunbar, wallpapers and more [7 pages with 32 black and white illustrations]
- Departments include For your information, Interiors' editorial and an index to advertisers
- Vintage advertisements for Herman Miller, Dux, Thonet, Molla, Swedish Modern, Paul McCobb for Directional, Ben Rose, Howard Miller Clock [George Nelson bubble lamps] and Austin-Wolfe among others.
George Nelson famously served as Editorial contributor to Interiors, where he used the magazine as his bully pulpit for bringing modernism to middle-class America. Interiors was a hard-core interior design publication, as shown by their publishing credo: "Published for the Interior Designers Group which includes: interior designers, architects who do interior work, industrial designers who specialize in interior furnishings, the interior decorating departments of retail stores, and all concerned with the creation and production of interiors -- both residential and commercial." [interiors_2019]